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BRAND GENERALIZATION & GENERIC TRADEMARKS
Brand Protection Delivered

DEFENDING BRANDS AGAINST GENERICIZATION

Brands are built over many years of investment and hard work. The most successful brands often become generic terms for the category that they have created. Copycats, counterfeiters and competitors will infringe upon brand trademarks and copyrights in their promotion and advertising to redirect consumers to substitute products, costing the brand owner millions of dollars in lost sales and diminishing customer loyalty and trust.
01.
ONLINE MARKETPLACES & INFRINGING WEBSITES
Substitute product sales are transacted via online marketplaces and infringing websites.
02.
PAID SEARCH, ADVERTISING, & SOCIAL MEDIA
Substitute product offerings are promoted via paid search, advertising and social media. These channels redirect your customers to inauthentic experiences.
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TRACER PROTECTS AGAINST BRAND GENERICIZATION

Tracer Protect® powered by TracerAI and the Tracer Platform supports dozens of solutions by automating the detection of infringing content across the digital universe. Tracer Protect delivers the most efficient, classification and scoring of infringements, rapid visual correlation of bad actor networks, and the most accurate enforcement of customer’s directives in the industry.
Leading the industry with the first Human-in-the-Loop AI™ platform for Brand Success, Tracer Protect allows customers to define and customize detection criteria, deploy machine learning models to fit unique brand directives and create enforcement rules that can be automated for scale.

PRESERVING TRUST. ELEVATING BRANDS.

The Tracer platform utilizes Human-in-the-Loop (HITL) AI, combining the sophistication of AI with the ingenuity of exceptional engineers to protect the world’s leading brands. Continuously capturing and filtering data from thousands of different global digital sources, TracerAI delivers the highest quality of detections, analysis and action at scale.
let’s get started.
the bad actors already did.