Tracer is a next-generation brand protection solution. It constantly finds, analyzes, and stops brand abuse across Web2 and Web3 digital channels. Tracer’s Human-in-the-Loop AI™ brand protection technology dramatically shortens the time from detection to enforcement by intelligently automating the review process and automatically offering an enforcement recommendation.
THE INDUSTRY’S FIRST HUMAN-IN-THE-LOOP AI BRAND PROTECTION SOLUTION
Tracer’s Human-in-the-Loop AI brand protection platform combines our powerful TracerAI Engine with our world-class data analyst to detect violations quickly. This hybrid capability is achieved by combining AI Engines that automate the detection workflow through the use of rules and infringement detectors, as well as risk clustering processes.
1.Tracer’s patent pending brand protection technology continuously scans the digital universe using machine vision, image recognition, and advanced infringement correlation algorithms.
2. Our brand protection technology identifies Infringing content and instances of brand abuse.
3. Harvested data is then analyzed using prescriptive rules, automated workflows, adaptive processing, and intelligent algorithms.
4.Customers review and approve enforcement recommendations.
5. Evidence and any related activity is case managed.
6. Enforcements/takedowns are executed and recorded.
Domains + Websites
Social Media
App Stores
Marketplaces
Search
DETECT
Search for trademarks, copyrights, and patent infringements across the digital universe.
HITL AI
Augment with Intelligence.
ENFORCEMENT REVIEW
Automated enforcement recommendations.
Decision feedback to AI.
Decision feedback to AI.
ENFORCE
Customer reviews and approves recommendations then enforce.
OUR RESULTS SPEAK FOR THEMSELVES
600+
ABUSE CORRELATIONS
94%
FASTER DETECTIONS
470M+
ABUSE SIGNALS CAPTURED
State-of-the-Art Brand Protection Technology
Bad actors are getting smarter, and they are finding new ways to target your customers and tarnish your brand’s good name. Identifying and dismantling brand abuse networks requires a fresh approach driven by innovative brand protection technology and genuine expertise.
DON’T JUST PROTECT YOUR BRAND. MAKE IT RESILIENT.
Let’s start our journey together right now.
OUR SUITE OF BRAND PROTECTION PRODUCTS
Brand success starts with a brand protection strategy.
Tracer is a next-generation brand protection solution. It uses Human-in-the-Loop AI and machine learning to dramatically shorten the time from detection to enforcement by intelligently automating the review process and automatically offering an enforcement recommendation.
