BRAND SUCCESS DELIVERED

Announcing the Industry's First
Human-in-the-Loop AI Platform for Brand Success

BRANDS ARE BUILT ON TRUST

Customers need to feel assured that every interaction with your brand is 100% authentic. In today’s digital economy, that’s harder than ever to ensure. Bad actors use systemic brand abuse networks to hijack well-known brands every day diminishing your brand’s equity, undermining your customer relationships, and costing millions in sales.
TRACER REGISTRAR
Significantly reduce domain management costs.
TRACER PROTECT
Trace, analyze, classify and take down brand abuse incidents and networks.
MANAGED SERVICES
Brand experts who act as a knowledgeable and flexible extension of your legal and marketing teams.
4 of the World's Top 5 Most Valuable Brands Trust

DISABLE BRAND ABUSE NETWORKS

Identifying and dismantling brand abuse networks requires a fresh approach driven by innovative brand protection technology and genuine expertise. Tracer® utilizes Human-in-the-Loop (HITL) AI, combining the sophistication of AI with the ingenuity of exceptional analysts and data scientists to protect the world’s leading brands. Tracer Protect delivers the highest quality of detections, analysis, and action at scale.

SUCCESSFUL BRANDS WORK WITH TRACER

Successful brands are built on trust and authentic user experiences. Tracer Protect powered by TracerAI connects the dots and maintains an authentic digital experience with your customers.

TRACER DATA

  • Broadest digital platform coverage across Web2 and Web3 channels.
  • Automated data harvesting at scale.
  • 11+ years of brand abuse data and trends across all industries and geographies.

THE POWER OF HUMAN-IN-THE-LOOP AI

TracerAI applies a suite of advanced, Human-in-the-Loop AI and machine-learning approaches to analyze and correlate instances of brand use and misuse across this digital landscape.

SUCCESSFUL BRANDS TRUST TRACER
TRACER SOLUTIONS
Tracer Protect, powered by TracerAI, supports the industry’s broadest set of use cases by automating the detection of infringing content, the classification of infringements, the correlation of incidents and bad actor networks, and the enforcement of customer directives. Tracer Protect Solutions include:
NFT & Web3 Fraud
Stay one step ahead of bad actors by guarding your brands against fraudulent activity across the broadest range of Web3 and NFT platforms.
Fake Mobile Games
Trace app stores and social channels to remove infringers to deliver authentic gaming experiences.
Digital Product Support Scams & Unauthorized Credential Sharing
Stop the promotion and sale of counterfeit and/or hijacked user credentials, unauthorized or fake software license keys and premium account services.
Phishing
Detect, analyze, correlate and take down scams that lead to credential theft.
Counterfeit Products
Remove counterfeit listings from online marketplaces.
Gray Market & Partner Compliance
Detect unauthorized sales and partner activity, bringing partners into program compliance.
Executive & Celebrity Impersonation
Stop impersonation schemes across social channels, paid search and advertising with customized anti-impersonation programs designed in collaboration with law firms, content labels, creative agencies and celebrity agents.
Brand Genericization
Prevent copycats, counterfeiters and competitors will infringe upon brand trademarks and copyrights in order to redirect consumers to substitute products.
Product Launch & Promotion Fraud
Implement brand protection before the launch of a new product or campaign to safeguard brand integrity and prevent fraudsters from monopolizing strategic marketing plans.
Fake Domains and Websites
Patrol app stores and social channels to detect, analyze and expose infringement — then deliver rapid takedowns so gamers can keep on gaming.
LET’S GET STARTED.
THE BAD ACTORS ALREADY DID.