PROTECTION DELIVERED
Gray Market & Partner Compliance

PRESERVING COMPLIANCE. PROTECTING BRANDS.

Unsuspecting consumers will often find and purchase legitimate products that are offered via un-authorized sellers or from authorized partners who don’t comply with the manufacturer’s terms. These products will generally come with a cheaper price point and may be packaged in ways that infringe on a brands trade dress. Gray market offerings are difficult to find and enforce against since they are legitimate products. Identifying and enforcing against these infringements requires sophisticated detection and analysis including the continuous updating of rules and training data sets.
01.
ONLINE MARKETPLACES & INFRINGING WEBSITES
Gray market product sales are transacted via online marketplaces and infringing websites. Authorized partners may not comply with program agreements.
02.
PAID SEARCH, ADVERTISING, & SOCIAL MEDIA
Tracer Protect, powered by TracerAI, monitors over 95+% of all online marketplace traffic and hundreds of other digital channels to detect, analyze, correlate and take down the digital footprint of gray market sellers and catch partners out of compliance with program terms.

TRACER PROTECTS AGAINST GRAY MARKET & NON-COMPLIANT SELLERS

Tracer® Protect powered by TracerAI and the Tracer Platform supports dozens of solutions by automating the detection of infringing content across the digital universe. Tracer Protect delivers the most efficient, classification and scoring of infringements, rapid visual correlation of bad actor networks, and the most accurate enforcement of customer’s directives in the industry.
Leading the industry with the first Human-in-the-Loop AI platform for Brand Success, Tracer Protect allows customers to define and customize detection criteria, deploy machine learning models to fit unique brand directives and create enforcement rules that can be automated for scale.

PRESERVING TRUST. ELEVATING BRANDS.

The Tracer platform utilizes Human-in-the-Loop (HITL) AI, combining the sophistication of AI with the ingenuity of exceptional engineers to protect the world’s leading brands. Continuously capturing and filtering data from thousands of different global digital sources, TracerAI delivers the highest quality of detections, analysis and action at scale.

let’s get started.

the bad actors already did.