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SOCIAL MEDIA BRAND PROTECTION

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More than 4.62 billion people around the world use social media, which makes it a popular way for businesses to talk to their customers. In fact, companies are putting more money than ever before into social media. Because of how popular it is getting, bad actors use these platforms to impersonate your digital products and services. This costs you money and hurts the reputation of your brand. Tracer uses machine vision, language processing, and image recognition to quickly find infringing posts, fake social media profiles and pages, and other common types of brand abuse on the most popular global and regional social media platforms.

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Social Media Brand Protection Built for Your Business

Using our powerful TracerAI brand protection software and top-tier data scientists and analysts, Tracer’s brand protection solution maximizes our ability to find violations across all major social media platforms.

ACCURATE & FAST DETECTIONS

Our brand protection technology uses Human-in-the-Loop AI™ to mimic human intelligence by using machine vision, image recognition, and advanced infringement correlation algorithms to find more enforceable detections on social media platforms with the highest accuracy rate in the industry.

ADVANCED DIGITAL TRACING

Tracer’s brand protection technology ties together suspicious activity across social media platforms, so you can see and get rid of networks of abuse that keep happening and are hard to find.

FAST ENFORCEMENTS

Tracer’s brand protection solution maximizes our capacity to identify violations on popular social media platforms and bring about enforcement action in the shortest amount of time.

Did you know that nearly 75% of the world’s population (ages 13+) uses social media?

Tracer’s brand protection solution uses AI with a human-in-the-loop and machine learning to track, analyze, and stop brand abuse across global social media platforms. Tracer allows customers to define and customize detection criteria, deploy machine learning models to fit unique brand directives and create enforcement rules that can be automated for scale.

 

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Tracer’s Brand Protection Solution Protects Your Brand Against Common Social Media Scams

Tracer monitors social media platforms  for fake social media accounts, support scams, brand impersonation, and other common social media scams, like: 

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PHISHING SCAMS

On social media, impersonation pages are frequently used as part of larger phishing scams that entice people to provide sensitive account information, resulting in credential theft and financial fraud. Because bad actors can use the platform’s sophisticated audience targeting tools to find specific demographics, social media is a popular place for phishing scams.

BRAND IMPERSONATIONS

It’s free, easy to post and easy to impersonate on — social media. Bad actors use these platforms to impersonate your digital products and services, costing you revenue and incurring significant costs in supporting your customers who’ve become victims.

JOB & SUPPORT SCAMS

Scammers will advertise high-paying jobs in order to obtain personal information, others may attempt to solicit payments from the user or hire them for an illegal task. No matter how they do it, job and support scams have a big effect on the reputation of your brand.

CREDENTIAL THEFT

Sophisticated fraudsters will go to extraordinary lengths to steal account credentials of all kinds, including bank accounts, credit cards, email accounts, and social media accounts.

GAMING CHEAT CODE SCAMS

While some people use social media platforms to learn game strategies, meet people, and plan their next victory, others are helping to spread unauthorized cheats that violate copyrights and trademarks.

Social Media Success Starts with Brand Protection

While brands must be present on social media, it is now more important than ever to protect your brand, your reputation, and your customers from scammers and brand abuse on these platforms. By automating the detection of infringing content and bad actor networks, Tracer Protect’s brand protection suite of solutions helps to ensure your social media channels don’t cost you customers or revenue.

TRUSTED BY THE MOST VALUABLE BRANDS IN THE WORLD
“At Mojang, IP protection is a vital step in safeguarding our brand and our players from illegitimate experiences, as well as preventing the misuse of Minecraft assets. The team at Tracer is a critical part of keeping our players and partners safe and protected.”
 — GAYLON BLANK, DIRECTOR OF IP ENFORCEMENT AT MOJANG (MOJANG IS A VIDEO GAME STUDIO BEST KNOWN FOR DEVELOPING MINECRAFT)
 DON’T JUST PROTECT YOUR BRAND.
MAKE IT RESILIENT.