ANTI COUNTERFEIT TECHNOLOGY Brand Protection Solutions
STOP COUNTERFEITS & UNAUTHORIZED SELLERS
Counterfeit products, most of which are promoted and sold via online channels, cost brands over $500B per year. Fraudsters are incredibly sophisticated, not only in their ability to manufacture and distribute fake products, but also in their efforts to leverage online marketplaces, paid search and advertising, social media and domains and websites for the promotion of these fake products. They infringe on trademarks and copyrighted content to trick unsuspecting consumers into thinking they are buying the real thing.
MARKETPLACES & FAKE WEBSITES
PAID SEARCH, ADVERTISING, & SOCIAL MEDIA
Tracer protects against Counterfeit Products
Tracer® Protect powered by TracerAI and the Tracer Platform supports dozens of solutions by automating the detection of infringing content across the digital universe. Tracer Protect delivers the most efficient, classification and scoring of infringements, rapid visual correlation of bad actor networks, and the most accurate enforcement of customer’s directives in the industry.
Leading the industry with the first Human-in-the-Loop AI™ platform for Brand Success, Tracer Protect allows customers to define and customize detection criteria, deploy machine learning models to fit unique brand directives and create enforcement rules that can be automated for scale.
PRESERVING TRUST. ELEVATING BRANDS.
The Tracer platform utilizes Human-in-the-Loop (HITL) AI, combining the sophistication of AI with the ingenuity of exceptional engineers to protect the world’s leading brands. Continuously capturing and filtering data from thousands of different global digital sources, TracerAI delivers the highest quality of detections, analysis and action at scale.