BRAND PROTECTION
SOFTWARE AND SERVICES

Tracer Protect, powered by TracerAI, is built for the ultimate coverage in brand protection.

UNPARALLELED BRAND PROTECTION

Tracer’s Human-in-the-Loop AI™ brand protection technology and top-tier data scientists help brands find suspicious listings and brand abuse networks that are working against them in the digital universe. Our robust brand protection solution makes it easy to trace instances of abuse and remove infringing listings from hundreds of digital platforms in a quick and accurate way.

Protect Your Brand With The Best Brand Protection Solution

Finding and taking down brand abuse networks requires a new way of thinking. Tracer’s brand protection solution helps brands find violations and take action as quickly and as accurately as possible. Tracer Protect supports the widest range of use cases by automating the detection of infringing content, the classification of infringements, the correlation of incidents and bad actor networks, and the enforcement of customer directives.

HUMAN-IN-THE-LOOP AI

Tracer cuts down on review time and effort by learning from abuse patterns and using user-defined rules, automated workflows, adaptive processing, and smart algorithms to find more enforceable detections.

COMPREHENSIVE BRAND PROTECTION COVERAGE

Trace and remove brand abuse across all major digital channels that other brand protection providers can’t find.

EFFICIENT & ACCURATE ENFORCEMENTS

Tracer’s brand protection solution maximizes our capacity to identify violations and bring about enforcement action in the shortest amount of time.

DON’T JUST PROTECT YOUR BRAND. MAKE IT RESILIENT.

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MULTI-CHANNEL BRAND PROTECTION COVERAGE

Data inputs feed the Tracer platform, producing actionable data insights across:

DOMAINS

Tracer gathers critical information about new domains, monitors and scores them for risks, provides real-time visibility into attacker infrastructures, and implements effective enforcement actions for dangerous domains.

SOCIAL MEDIA

Tracer uses machine vision, language processing, and image recognition to quickly find infringing posts, fake social media profiles and pages, and other common types of brand abuse on the most popular global and regional social media platforms.

APP STORES

Tracer uses machine vision, language processing, and image recognition to constantly track, analyze, and stop brand abuse across thousands of app platforms, including all major and third-party app stores.

WEBSITES

Tracer leverages machine vision, language processing, and image recognition to find infringements within website pages, forms, custom scripts, and more.

MARKETPLACES

Tracer monitors over 95% of all online marketplace traffic. Our brand protection solution uses natural language processing, world-class image recognition technology, and risk-clustering algorithms to find unauthorized sellers, gray market sellers, fake products, and partners who don’t follow program terms.

PAID SEARCH AND ADVERTISING

Tracer continuously traces all major search engines and paid advertising platforms to prevent common forms of digital ad fraud.

NFT MARKETPLACES & WEB3 SOCIAL CHANNELS

The Industry’s First Human-in-the-Loop AI Brand Protection Technology

IMAGE RECOGNITION

Our advanced image recognition feature provides unmatched image recognition accuracy that uncovers exact matches, variations, “image within and image,” and more.

LANGUAGE PROCESSING

Our platform uses natural language processing rules to detect infringing content across the digital universe.

PREDICTIVE RULES AND WORKFLOWS

Tracer uses advanced correlation algorithms to find more enforceable detections with the highest accuracy rate in the industry.

AUTOMATED ENFORCEMENT RECOMMENDATIONS

Our AI technology sorts detections into groups and uses prediction modeling to automatically decide if a specific detection should be enforced on or not. This makes it possible for us to find violations and take action against them as quickly as possible.

TRACER GRAPH

This patented technology exposes entire networks of brand abuse and shows the full extent of illegal online campaigns that are directed at your brands.

OUR SUITE OF BRAND PROTECTION PRODUCTS

Brand success starts with a brand protection strategy.

Tracer is a next-generation brand protection solution. It uses Human-in-the-Loop AI and machine learning to dramatically shorten the time from detection to enforcement by intelligently automating the review process and automatically offering an enforcement recommendation.

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TRACER PROTECT

Tracer’s AI brand protection technology and top-tier data scientists find violations on thousands of digital platforms quickly and efficiently, resulting in swift enforcement action.

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TRACER REGISTRAR

As an ICANN-accredited Registrar, Tracer offers both a self-managed and a traditional platform for registering and managing domains. This platform works with both Web2 and Web3 domains.

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