Raising a Glass to Security: Safeguarding Spirits Brands from Digital Fraud and Counterfeits

The End of Reactive Brand Protection

The spirits industry is no longer just fighting fakes; it is fighting sophisticated digital syndicates. Fraudsters today are elite operators, leveraging paid search, social engineering, and sprawling marketplace networks to siphon billions in revenue. They don’t just infringe on trademarks, they hijack brand legacies.

For the world’s leading spirits brands, the traditional “whack-a-mole” approach to brand protection is a relic of the past. It is too slow, too manual, and entirely insufficient against bad actors who use AI to scale their deception.

Tracer is changing the game. We have moved beyond simple “protection” to a new era of Brand Success, where AI doesn’t just watch for threats, it neutralizes them.

The $24M Result: Neutralizing Fraud in the Spirits Sector

The proof of the revolution is in the data. In 2024, a global titan in the spirits industry transitioned from legacy monitoring to the Tracer platform. Their objective was clear: regain control of their digital distribution and protect their consumers from unverified, fraudulent products.

By leveraging Tracer’s AI-powered classification and scoring, the brand achieved a milestone that manual teams could never reach:

In just 12 months, Tracer detected and facilitated the removal of $24 million in fraudulent product value from the digital marketplace.

This wasn’t just about protecting a bottom line; it was about the mass-neutralization of digital risk. $24 million in fake goods that never reached a consumer’s glass—safeguarding the brand’s reputation and preventing catastrophic legal and safety liabilities.

Agentic AI: The Future of Enforcement

Tracer is the trailblazer in Human-in-the-Loop (HITL) AI. We combine the raw processing power of the world’s most advanced AI with the strategic ingenuity of expert engineers. This isn’t just software; it’s an Agentic AI assistant that never sleeps.

While others provide data, Tracer delivers outcomes. Our platform:

• Monitors the Entire Digital Universe: We capture data from over 95% of online marketplace traffic and hundreds of digital channels simultaneously.
• Decodes Bad Actor Networks: We don’t just find listings; we correlate the digital footprint of entire counterfeit networks to dismantle them at the source.
• Scales Enforcement with Precision: Tracer allows legal teams to deploy machine learning models that fit their specific brand directives, automating enforcement for unprecedented scale.

Preserving Trust. Elevating Brands.

Transform your brand defense from a reactive cost into a vital strategic investment. We deliver the most efficient classification, the most rapid visual correlation, and the most accurate enforcement in the industry.

The perimeter of your brand has expanded. Your defense must evolve to meet it.

Stop the theft. Secure your legacy. Lead the frontier.

Contact our team to see how Tracer’s Agentic AI can revolutionize your digital brand health.