PROTECTION DELIVERED
Product Launch & Promotion

PREPARE. PROTECT. PROMOTE.

Fraudsters love it when brand owners invest millions of dollars in a new product launch and advertising campaigns. The increase in consumer traffic tied to these promotions and events make it easier and more effective for bad actors to redirect traffic to their scams; leveraging fake website, social posts, marketplace listings, paid search and mobile apps. Too often, brands implement a brand protection program after a product launch of promotion, versus getting ahead of the issues.
01.
PRE-LAUNCH PROTECTION
With Tracer Registrar, we help you register new web domains for both offensive and defensive purposes. With Tracer Protect, powered by TracerAI, we implement monitoring, detection, analysis and enforcement mechanisms to get ahead of the coming wave of brand misuse and related fraud.
02.
UNPROTECTED POST LAUNCH
Tracer Protect, powered by TracerAI continuously monitors all digital channels where bad actors will work to redirect customer traffic.

Tracer protects your Product Launch & Promotion Investments

Tracer® Protect powered by TracerAI and the Tracer Platform supports dozens of solutions by automating the detection of infringing content across the digital universe. Tracer Protect delivers the most efficient, classification and scoring of infringements, rapid visual correlation of bad actor networks, and the most accurate enforcement of customer’s directives in the industry.
Leading the industry with the first Human-in-the-Loop AI platform for Brand Success, Tracer Protect allows customers to define and customize detection criteria, deploy machine learning models to fit unique brand directives and create enforcement rules that can be automated for scale.

PRESERVING TRUST. ELEVATING BRANDS.

The Tracer platform utilizes Human-in-the-Loop (HITL) AI, combining the sophistication of AI with the ingenuity of exceptional engineers to protect the world’s leading brands. Continuously capturing and filtering data from thousands of different global digital sources, TracerAI delivers the highest quality of detections, analysis and action at scale.

let’s get started.

the bad actors already did.