PRODUCT LAUNCH & AD FRAUD Brand Protection Solutions
PREPARE. PROTECT. PROMOTE.
Fraudsters love it when brand owners invest millions of dollars in a new product launch and advertising campaigns. The increase in consumer traffic tied to these promotions and events make it easier and more effective for bad actors to redirect traffic to their scams; leveraging fake website, social posts, marketplace listings, paid search and mobile apps. Too often, brands implement a brand protection program after a product launch of promotion, versus getting ahead of the issues.
UNPROTECTED POST LAUNCH
Tracer protects your Product Launch & Promotion Investments
Tracer® Protect powered by TracerAI and the Tracer Platform supports dozens of solutions by automating the detection of infringing content across the digital universe. Tracer Protect delivers the most efficient, classification and scoring of infringements, rapid visual correlation of bad actor networks, and the most accurate enforcement of customer’s directives in the industry.
Leading the industry with the first Human-in-the-Loop AI™ platform for Brand Success, Tracer Protect allows customers to define and customize detection criteria, deploy machine learning models to fit unique brand directives and create enforcement rules that can be automated for scale.
PRESERVING TRUST. ELEVATING BRANDS.
The Tracer platform utilizes Human-in-the-Loop (HITL) AI, combining the sophistication of AI with the ingenuity of exceptional engineers to protect the world’s leading brands. Continuously capturing and filtering data from thousands of different global digital sources, TracerAI delivers the highest quality of detections, analysis and action at scale.