brand protection software


Tracer is leading the brand protection revolution for some of the world’s biggest and most well-known brands. We are pioneering the perfect fusion of our Tracer Protect platform with Human-in-the-Loop AI (HITL AI) and Machine Learning (ML) technology to be the best in the industry. If you are looking for an opportunity that could truly define your career, this is it.


We’re growing fast and attracting the best talent in the world. Tracer is built on and continues to seek out an amazing mix of smart, curious, passionate thinkers that both love what they do and the team they get to work with. If you ask our team what they love most about working here, you’ll likely hear about our culture.
Tracer team picture


Culture starts with our Core Values. Just as we have HITL AI driving our platform, we ensure the human experience is the core part of what makes our culture like nothing you’ve ever seen. Our technology may be the best in the industry, but our team is what makes Tracer great (aka…the true Humans in the Loop!)
Tracer team picture


We strive every day to improve authenticity in the market between our customers and their customers. Authenticity is critical to the essence of Tracer and drives our every action.

Customer First

We are passionately driven by our customers and use this value to make our business and operational decisions.

Think Big

The freedom to think big and share ideas establishes a culture that will challenge conventional paths to innovate and reinforce our visionary leadership in our markets.

But how can we stop there… culture encompasses so much more.

We are a connected and collaborative organization that functions with a One Team mentality. Whether in the office in Boise, Idaho, Salt Lake City, Utah, Madeira, Portugal or fully remote, our people are engaged, accountable and encouraged to grow both personally and professionally. We strive for a professional yet fun and casual atmosphere. We believe a company is either moving forward or moving backward – there’s no middle ground. We aim to continually move forward. We not only desire to exceed our customers’ expectations, but we also want to consistently impress them with the level of receptiveness, care, and dedication that will help them solve problems. At the end of the day, we want our customers to become heroes in their own organizations and our people lead that effort!


Flexible work environment
We get the best of both worlds; working in a fun, modern office a few days a week with the flexibility to work from home when life happens. The Flexible Friday program gives you the ability to focus on work with no internal meetings every Friday, plus the ability to take 1 Friday off every month.
Some roles are fully remote based on your location, which means you wouldn’t be expected to come into the office unless your team or company events mandate it.
Medical, dental, vision
Short- and Long-term disability
Life and accidental death
Flexible spending account
Health saving account
Paid time off
Paid holidays
Financial benefits (401k)
Paid parental leave
Bereavement leave
Paid parking at the office
Personal development fund
And more…
* Varies by location
Extra perks that will make you love coming to the office.
Coffee bar
Unlimited beverages and snacks
Weekly off-site socials
Ping pong (Bring your A-game!)

Diversity Powered by Humans in the Loop!

We believe different backgrounds, experiences, perspectives, insights, and skills fuel innovation and deepen our connection to one another and our customers. We strive to cultivate a culture of belonging where everyone is empowered to do the best work of their careers. From ensuring equal pay for equal work to building programming that celebrates, educates, and uplifts our team, Diversity, Equity, and Inclusion (DEI) is woven into everything we do.
Let’s protect the digital universe together!
We are on a mission to accelerate brand success. We trace and mitigate digital brand risks to preserve authentic customer interactions and discover market insights that fuel better business decisions – we can’t do it without you!
This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine-readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.


Tracer office location map

Tracer Protection Resources

Don’t just protect your brand. Make it Resilient.