Press Release
tracer logo, appdetex logo

Brand Protection Leader Appdetex Rebrands to Tracer and Announces Next-generation Tracer Platform to Accelerate Enterprise Brand Success

Appdetex today announced the company’s rebrand to Tracer and launched the next-generation of its flagship Tracer Platform™. The first-of-its-kind SaaS platform leverages human-in-the-loop (HITL) AI and machine learning (ML) to continuously trace, analyze and mitigate brand misuse across global Web2 and Web3 channels.