Blog Press Release

Introducing Tracer Protect for ChatGPT: Launch of Brand Safety Monitoring in AI Chatbots

Tracer AI has announced the launch of Tracer Protect for ChatGPT, a first-of-its-kind solution designed to help brands proactively identify and mitigate threats emerging from generative AI environments. As the use of AI chatbots like ChatGPT continues to grow, so do the risks of brand abuse, from misinformation and executive impersonation to counterfeit product recommendations […]

Blog Press Release

Tracer Wins AI Luminaries & Top AI-Enabled Retail Product at SiliconANGLE CUBEd Awards

● CEO Rick Farnell lauded for significant positive influence in the AI industry  ● Tracer’s agentic AI platform recognized for outstanding domain-specific AI brand protection technology with outcome-based pricing Salt Lake City – February 18, 2025 – Tracer, the leader in AI-powered online brand protection, today announced it was named a winner of two SiliconANGLE […]

Press Release

Tracer Announces Flora®, the Domain-specific Agentic AI System Built for Brand Protection

Powered by a new 8 billion parameter special-purpose LLM for brand-specific use cases Reduces the time that infringements are live by up to 80% Provides legal evidence for takedowns and recommends optimal path for enforcement of brand misuse instances Protects billions of end customers, transforming the brand protection industry Salt Lake City – September 12, […]

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tracer leadership

Tracer Fortifies Leadership Team as Demand for Brand Protection and Cybersecurity Measures Skyrockets

Alan Spencer, Will Fleury, Mike Monzon, Judi Archbold, Taryn Grinsteiner (Photo: Business Wire) Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in preserving enterprise brand equity, loyalty and customer trust Salt Lake City – April 22, 2024 – Tracer, the AI leader in online brand protection, today […]

Press Release
tracer logo, appdetex logo

Brand Protection Leader Appdetex Rebrands to Tracer and Announces Next-generation Tracer Platform to Accelerate Enterprise Brand Success

Appdetex today announced the company’s rebrand to Tracer and launched the next-generation of its flagship Tracer Platform™. The first-of-its-kind SaaS platform leverages human-in-the-loop (HITL) AI and machine learning (ML) to continuously trace, analyze and mitigate brand misuse across global Web2 and Web3 channels.