brand protection software

BRAND PROTECTION FOR SEARCH & PAID AD FRAUD

brand protection for paid search and ad fraud
As online shopping becomes more convenient, the number of online purchases is at an all-time high. Given the upward trend, brand owners are constantly on the lookout for new ways to drive demand through promotions, new product launches, and loyalty programs. But as online shopping becomes more popular, cybercriminals are using branded keyword search and paid search ads scams to steal your customers and cut into your profits. We protect brands and their customers’ trust by keeping an eye on how companies and their trademarks are used and misrepresented in search ads and on popular search engine platforms.

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Brand Protection Built for Your Business

Using our powerful TracerAI brand protection software and top-tier data scientists and analysts, Tracer’s brand protection solution maximizes our ability to find digital ad fraud across all major search engines and paid advertising platforms. 

ACCURATE & FAST DETECTIONS

Our brand protection technology uses Human-in-the-Loop AI™ to mimic human intelligence by using machine vision, image recognition, and advanced infringement correlation algorithms to find more enforceable detections on social media platforms with the highest accuracy rate in the industry.

ADVANCED DIGITAL TRACING

Tracer’s brand protection technology ties together suspicious activity across social media platforms, so you can see and get rid of networks of abuse that keep happening and are hard to find.

FAST ENFORCEMENTS

Tracer’s brand protection solution maximizes our capacity to identify violations on popular social media platforms and bring about enforcement action in the shortest amount of time.

Did you know that search engines process more than 20% of all programmatic ad spend in the United States is fraudulent?

Brand owners must take action to protect their intellectual property, their customers, and the money they make from mobile commerce. The Tracer Protect brand protection solution helps your mobile app stand out in a crowded market by automating the detection of infringing content and bad actor networks. Using our powerful TracerAI brand protection software and top-tier data scientists and analysts, Tracer’s brand protection solution maximizes our ability to find violations across all major and third-party app stores and take enforcement action in the shortest amount of time. 

 

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Tracer’s Brand Protection Solution Protects Your Brand Against Common Search & Digital Ad Fraud

Tracer continuously scans all major search engines and paid advertising platforms to prevent common forms of digital ad fraud, like: 

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PHISHING

Domain phishing is a common scam in which people are tricked into giving away their account information by clicking on links to fake websites and domains. The links direct people to websites that look exactly like yours, allowing them to steal sensitive information such as usernames and passwords.

COUNTERFEITING

Counterfeiters use impersonation pages to redirect customers to e-commerce websites, diverting money away from brands and leaving customers with subpar products.

FORCED REDIRECT ADS

Online ad fraud can do more than just steal money. It can also spread malware by putting a malicious ad or iframe on a website. This sends them to a different site that has malware or spyware that tries to get personal information from them.

DOMAIN SPOOFING AD FRAUD

Domain spoofing is when scammers pretend to be a high-value domain that's worth more money. Even though the impressions and users are real, the money spent on the poor website isn't worth it.

PROMOTION & PRODUCT LAUNCH FRAUD

Fraudsters love it when brand owners invest millions of dollars in a new product launch and advertising campaigns. The increase in consumer traffic tied to these promotions and events make it easier and more effective for bad actors to redirect traffic to their scams; leveraging fake websites, social posts, marketplace listings, paid search and mobile apps.
TRUSTED BY THE MOST VALUABLE BRANDS IN THE WORLD
“The Tracer team is extremely proficient and accessible – resulting in a substantially increased rate of success in detections and enforcements. Their team is dedicated, a true joy to engage with, and it shows in the results.”
— DANISE LOPES, IP DIRECTOR AT JACUZZI GROUP WORLDWIDE
 DON’T JUST PROTECT YOUR BRAND.
MAKE IT RESILIENT.