OTHERS HARVEST YOUR DATA. WE TRACE™ IT.
Our unique Trace™ method delivers valuable, brand relevant detections through multi-channel coverage combined with AI insights.
MULTI-CHANNEL BRAND PROTECTION COVERAGE
Data inputs (Tracer Brand Tracks®) feed the Tracer Platform, producing actionable data insights across:
DOMAINS
Continuously scans millions of domains across the digital universe.
WEBSITES
Continuously scans website content including text, images, form fills, video and blogs.
SOCIAL MEDIA
Continuously scans the most popular global and regional social media platforms.
APP STORES
Continuously scans hundreds of app platforms including all major and third party app stores.
PAID SEARCH AND ADVERTISING
Continuously scans all major search engines and paid advertising platforms.
MARKETPLACES
Continuously scans all of the most popular global and regional marketplaces covering 95%+ of all marketplace traffic.
WHY TRACER
HUMAN-IN-THE-LOOP AI™
The leading brand success platform powered by Human-in-the-Loop AI™.
CUSTOMER SUCCESS
Offering world-class customer success and managed services.
BREADTH OF SOLUTIONS
Supporting dozens of use cases by automating the detection of infringing content.
TRUST IS EVERYTHING
The world’s most innovative companies put their trust in our platform powered by Human-in-the-Loop AI™, and our team of highly-experienced brand protection experts. We give them the freedom to always look forward so they can focus on increasing sales, building customer trust, and creating valuable brand loyalty.
The World's Most Valuable Brands Trust
55%
OF INTERNET USERS PROTECTED
Top 5
MOST VALUABLE BRANDS IN THE WORLD RELY ON TRACER
$4.2TN
COMBINED MARKET CAP OF BRANDS PROTECTED
TRACER SOLUTIONS
Tracer Protect, powered by TracerAI, supports the industry’s broadest set of use cases by automating the detection of infringing content, the classification of infringements, the correlation of incidents and bad actor networks, and the enforcement of customer directives. Tracer Protect Solutions include:
NFT & Web3 Fraud
Stay one step ahead of bad actors by guarding your brands against fraudulent activity across the broadest range of Web3 and NFT platforms.
Fake Mobile Games
Trace app stores and social channels to remove infringers to deliver authentic gaming experiences.
Digital Product Support Scams & Unauthorized Credential Sharing
Stop the promotion and sale of counterfeit and/or hijacked user credentials, unauthorized or fake software license keys and premium account services.
Gray Market & Partner Compliance
Detect unauthorized sales and partner activity, bringing partners into program compliance.
Executive & Celebrity Impersonation
Stop impersonation schemes across social channels, paid search and advertising with customized anti-impersonation programs designed in collaboration with law firms, content labels, creative agencies and celebrity agents.
Brand Genericization
Prevent copycats, counterfeiters and competitors will infringe upon brand trademarks and copyrights in order to redirect consumers to substitute products.
Product Launch & Promotion Fraud
Implement brand protection before the launch of a new product or campaign to safeguard brand integrity and prevent fraudsters from monopolizing strategic marketing plans.
Fake Domains and Websites
Patrol app stores and social channels to detect, analyze and expose infringement — then deliver rapid takedowns so gamers can keep on gaming.