PROTECTION DELIVERED
Executive & Celebrity Impersonation

IMPERSONATION PREVENTED

People are their own brands. This is especially true for public figures (think celebrities, athletes and high-level executives). But the digital universe is rampant with bad actors who impersonate and infringe upon their brands. This often leads to more sophisticated and malicious fraud schemes that take advantage of fans. Tracer Protect, powered by Tracer AI, works with companies, law firms, content labels, creative agencies and celebrity agents to customize anti-impersonation programs. So the real you stays famous.
01.
SOCIAL MEDIA
Almost every famous person has a social media presence, giving cybercriminals a launching point for their impersonation schemes. Imposters use social media channels favoring LinkedIn, Twitter, and Instagram to target your fans and direct them to infringing websites and marketplace listings, where they are at risk of releasing personal information and purchasing unauthorized merchandise.
02.
PAID SEARCH AND DIGITAL ADVERTISING
Paid searches and digital advertising are often the first steps in impersonation schemes. Through these channels, cybercriminals entice your fans to visit fake sites and listings. Once there, unsuspecting consumers are at risk of being taken advantage of by bad actors under the guise of someone they adore.

Tracer protects against Executive & Celebrity Impersonation

Tracer® Protect powered by TracerAI and the Tracer Platform supports dozens of solutions by automating the detection of infringing content across the digital universe. Tracer Protect delivers the most efficient, classification and scoring of infringements, rapid visual correlation of bad actor networks, and the most accurate enforcement of customer’s directives in the industry.
Leading the industry with the first Human-in-the-Loop AI platform for Brand Success, Tracer Protect allows customers to define and customize detection criteria, deploy machine learning models to fit unique brand directives and create enforcement rules that can be automated for scale.

PRESERVING TRUST. ELEVATING BRANDS.

The Tracer platform utilizes Human-in-the-Loop (HITL) AI, combining the sophistication of AI with the ingenuity of exceptional engineers to protect the world’s leading brands. Continuously capturing and filtering data from thousands of different global digital sources, TracerAI delivers the highest quality of detections, analysis and action at scale.

LET’S GET STARTED.

THE BAD ACTORS ALREADY DID.