brand protection software

BRAND PROTECTION FOR ONLINE MARKETPLACES

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Brand owners can sell their products online through marketplaces without having to run their own website or store. Brand owners are taking advantage of this easy way to sell more and more, and sales through online marketplaces are growing quickly. Unfortunately, it is these benefits that attract scammers, making online marketplaces one of the most common channels for digital brand abuse. Tracer monitors over 95% of all online marketplace traffic, and uses natural language processing, world-class image recognition technology, and risk-clustering algorithms to find unauthorized sellers, gray market sellers, fake products, and partners who don’t follow program terms.

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Brand Protection Built for Your Business

Using our powerful TracerAI brand protection software and top-tier data scientists and analysts, Tracer’s brand protection solution maximizes our ability to find violations across popular online marketplaces. 

ACCURATE & FAST DETECTIONS

Our brand protection technology uses Human-in-the-Loop AI™ to mimic human intelligence by using machine vision, image recognition, and advanced infringement correlation algorithms to find more enforceable detections on social media platforms with the highest accuracy rate in the industry.

ADVANCED DIGITAL TRACING

Tracer’s brand protection technology ties together suspicious activity across social media platforms, so you can see and get rid of networks of abuse that keep happening and are hard to find.

FAST ENFORCEMENTS

Tracer’s brand protection solution maximizes our capacity to identify violations on popular social media platforms and bring about enforcement action in the shortest amount of time.

Did you know that 72% of customers will switch brands after just one bad experience.

Tracer uses machine vision, language processing, and image recognition to find infringements in 95% of all online marketplace traffic. Tracer gathers important information about gray market sellers and counterfeiters, keeps an eye on them, and gives them a risk score. It also lets you see attacker infrastructures in real-time and take action against dangerous marketplace abuse. Brands can make their brand protection coverage, detection criteria, and enforcement rules fit their specific needs. 

 

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Tracer’s Brand Protection Solution Protects Your Brand on Online Marketplaces(

Our Human-in-the-Loop AI™ and machine learning continuously traces, analyzes, and prevents common scams on online marketplaces, including: Human-in-the-Loop AI™

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GRAY MARKET PRODUCT SALES

Unsuspecting consumers will often find and purchase legitimate products that are offered via un-authorized sellers or from authorized partners who don’t comply with the manufacturer’s terms. These products will generally come with a cheaper price point. Identifying and enforcing against these infringements requires sophisticated detection and analysis including the continuous updating of rules and training data sets.

COUNTERFEIT SALES

As online shopping and marketplace sales continue to grow, counterfeit sales have become a real problem for brand owners. Because counterfeiters list their products with brand-specific photos, messages, and marketing materials, it is hard for customers to tell the difference between real and fake products.

FAKE PRODUCT LISTINGS

Online marketplaces have grown in popularity as a means for people to buy and sell goods. Unfortunately, they have also become a hotspot for scammers to prey on unsuspecting customers. Scammers post fake product listings on marketplaces in the hopes of getting paid for something they don’t actually have and have no intention of sending to the consumer.
TRUSTED BY THE MOST VALUABLE BRANDS IN THE WORLD
“We engaged with Tracer a little over a year ago and the results have surpassed our expectations.”
– JASON WEINTRAUB, CHEIF LEGAL OFFICER AND GENERAL COUNSEL AT JACUZZI GROUP WORLDWIDE
 DON’T JUST PROTECT YOUR BRAND.
MAKE IT RESILIENT.