brand protection software

BRAND PROTECTION ON DOMAINS & WEBSITES

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Your company’s domain name and website is one of your business’s most valuable assets. It makes it easy for customers, potential customers, and business partners to find your products and services. Tracer’s brand protection solution uses AI with a human in the loop and machine learning to find, analyze, and stop the most well-known websites that misuse brands all over the world. Tracer lets customers set and change their own detection criteria, use machine learning models that fit their own brand’s needs, and make enforcement rules that can be automated to work at a large scale.

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Brand Protection Built for Your Business

Using our powerful TracerAI brand protection software and top-tier data scientists and analysts, Tracer’s brand protection solution maximizes our ability to find violations across website pages, domain names, forms, custom scripts, and more. 

ACCURATE & FAST DETECTIONS

Our brand protection technology uses Human-in-the-Loop AI™ to mimic human intelligence by using machine vision, image recognition, and advanced infringement correlation algorithms to find more enforceable detections on social media platforms with the highest accuracy rate in the industry.

ADVANCED DIGITAL TRACING

Tracer’s brand protection technology ties together suspicious activity across social media platforms, so you can see and get rid of networks of abuse that keep happening and are hard to find.

FAST ENFORCEMENTS

Tracer’s brand protection solution maximizes our capacity to identify violations on popular social media platforms and bring about enforcement action in the shortest amount of time.

Did you know that each month, 20% of newly observed domains are malicious?

Tracer uses machine vision, language processing, and image recognition to find infringements on website pages, domain names, forms, custom scripts, and more. Our brand protection technology lets you see attacker infrastructures in real time and take action against dangerous domains and websites. Tracer Registrar, a fully accredited ICANN domain registrar, provides domain registration and management solutions for new and existing domains and provides the seamless capability to take over the infringing domains via UDRP.

 

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Tracer’s Brand Protection Solution Protects Your Brand Against Common Domain & Website Scams

Tracer monitors website pages, domain names, forms, custom scripts, and more for common forms of domain and website brand abuse, like: 

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PHISHING

Domain phishing is a common scam in which people are tricked into giving away their account information by clicking on links to fake websites and domains. The links direct people to websites that look exactly like yours, allowing them to steal sensitive information such as usernames and passwords.

COUNTERFEITING

Counterfeiters use impersonation pages to redirect customers to e-commerce websites, diverting money away from brands and leaving customers with subpar products.

BRAND IMPERSONATIONS

Bad actors use domains and websites to impersonate your digital products and services, costing you revenue and incurring significant costs in supporting your customers who’ve become victims.

JOB & SUPPORT SCAMS

Scammers will advertise high-paying jobs in order to obtain personal information, others may attempt to solicit payments from the user or hire them for an illegal task. No matter how they do it, job and support scams have a big effect on the reputation of your brand.

CREDENTIAL THEFT

Sophisticated fraudsters will go to extraordinary lengths to steal account credentials of all kinds, including bank accounts, credit cards, email accounts, and social media accounts.
TRUSTED BY THE MOST VALUABLE BRANDS IN THE WORLD
“Through our work with Tracer and its experts, Ontel has not only been able to find, but also mitigate, a significant volume of brand misuse, which has prevented brand dilution and ensures our customers are interacting with authentic Ontel products. We strongly recommend Tracer to any customer looking to gain an integral partner in its brand protection efforts.”  
– CAROLINE KINSEY, GENERAL COUNSEL AT ONTEL PRODUCTS CORPORATION
 DON’T JUST PROTECT YOUR BRAND.
MAKE IT RESILIENT.