WORLD, MEET TRACER
In 2012, Appdetex was founded to provide digital brand protection in the new mobile application world. Since our beginning, we innovated each and every year to provide more protection across more platforms to our customers. Using our patent-pending technology, we forever trace the digital universe to provide unparalleled service to our customers and ultimately to their customers. It’s time to match our name to our mission. World, meet Tracer.
Depth, experience, fluidity, innovation and connection: Themes that guide our work as the leading digital brand protection platform fused together in layers and dots. These elements are depicted in our new logo to represent Tracer’s ability to dive beyond the surface of bad actors’ criminal activity to connect the digital dots, detect entire criminal networks and eliminate the heart of the problem. The concept of uncovering and connecting — or unfolding the abstract — are shown through bold colors and gradients. The circles explore a visual representation of paths, connections, and the digital atmosphere. Fluidity and connections are represented in the soft edges and rounded forms.
To make the evolving digital universe a trusted place for brands and consumers.
Our mission is to accelerate brand success. We trace and mitigate digital brand risks to preserve authentic customer interactions and discover market insights that fuel better business decisions.