THE WORLD'S MOST INNOVATIVE BRANDS SUCCEED WITH TRACER.

INTRODUCING TRACER

Tracer accelerates Brand Success for the world’s most-loved brands. The Tracer® Platform mitigates digital brand misuse to preserve authentic customer interactions and uncovers new categories of dynamic market insights to fuel better business decisions. Applying advanced human-in-the-loop AI approaches to continuously analyze data across thousands of global Web2 and Web3 digital sources, the Tracer Platform yields the industry’s fastest infringement detection rates with market-leading accuracy and faster time to enforcement.

WHY TRACER

HUMAN-IN-THE-LOOP AI
The leading brand success platform powered by Human-in-the-Loop AI.
CUSTOMER SUCCESS
Offering world-class customer success and managed services.
BREADTH OF SOLUTIONS
Supporting dozens of use cases by automating the detection of infringing content.
TRUST IS EVERYTHING
The world’s most innovative companies put their trust in our platform powered by Human-in-the-Loop AI, and our team of highly-experienced brand protection experts. We give them the freedom to always look forward so they can focus on increasing sales, building customer trust, and creating valuable brand loyalty.
4 of the World's Top 5 Most Valuable Brands Trust
TRACER SOLUTIONS
Tracer Protect, powered by TracerAI, supports the industry’s broadest set of use cases by automating the detection of infringing content, the classification of infringements, the correlation of incidents and bad actor networks, and the enforcement of customer directives. Tracer Protect Solutions include:
NFT & Web3 Fraud
Stay one step ahead of bad actors by guarding your brands against fraudulent activity across the broadest range of Web3 and NFT platforms.
Fake Mobile Games
Trace app stores and social channels to remove infringers to deliver authentic gaming experiences.
Digital Product Support Scams & Unauthorized Credential Sharing
Stop the promotion and sale of counterfeit and/or hijacked user credentials, unauthorized or fake software license keys and premium account services.
Phishing
Detect, analyze, correlate and take down scams that lead to credential theft.
Counterfeit Products
Remove counterfeit listings from online marketplaces.
Gray Market & Partner Compliance
Detect unauthorized sales and partner activity, bringing partners into program compliance.
Executive & Celebrity Impersonation
Stop impersonation schemes across social channels, paid search and advertising with customized anti-impersonation programs designed in collaboration with law firms, content labels, creative agencies and celebrity agents.
Brand Genericization
Prevent copycats, counterfeiters and competitors will infringe upon brand trademarks and copyrights in order to redirect consumers to substitute products.
Product Launch & Promotion Fraud
Implement brand protection before the launch of a new product or campaign to safeguard brand integrity and prevent fraudsters from monopolizing strategic marketing plans.
Fake Domains and Websites
Patrol app stores and social channels to detect, analyze and expose infringement — then deliver rapid takedowns so gamers can keep on gaming.
LET’S GET STARTED.
THE BAD ACTORS ALREADY DID.