In today’s digital economy, brand protection is often an afterthought that is underfunded, undervalued, and misunderstood. But the risks brands face are only growing. From counterfeits and impersonation to domain squatting and ad fraud, bad actors are creating noise and confusion across every digital channel. And while these threats have clear financial and reputational consequences, […]
The internet has revolutionized the way we connect with people, including our favorite athletes and celebrities. But with this increased access comes a dark side: the rise of sophisticated scams like catfishing and impersonation. This is a particularly pressing issue in the world of professional sports, and nowhere is it more apparent than in the […]
Tracer AI has announced the launch of Tracer Protect for ChatGPT, a first-of-its-kind solution designed to help brands proactively identify and mitigate threats emerging from generative AI environments. As the use of AI chatbots like ChatGPT continues to grow, so do the risks of brand abuse, from misinformation and executive impersonation to counterfeit product recommendations […]
● CEO Rick Farnell lauded for significant positive influence in the AI industry ● Tracer’s agentic AI platform recognized for outstanding domain-specific AI brand protection technology with outcome-based pricing Salt Lake City – February 18, 2025 – Tracer, the leader in AI-powered online brand protection, today announced it was named a winner of two SiliconANGLE […]
At Tracer, we help fast-growing brands protect their online customers from growing scams online. As companies scale rapidly and expand their online presence, they become prime targets for bad actors who misuse their trademarks on websites and social media to mislead consumers, damage brand reputation, or siphon traffic. This is where Tracer comes in. Tracer’s […]
The ICANN 81 meeting in Istanbul, Turkey is upon us, and WHOIS data access issues continue to be of significant concern for businesses and other stakeholders seeking to protect their customers and brands from online harms. October marks a major milestone in the evolution of WHOIS data access due to the October implementation deadline for […]
Tracer was featured on an episode of SecurityANGLE with Shelly Kramer, managing director and principal analyst at theCUBE Research, where she talks to Tracer CEO Rick Farnell and Chief Product and AI Officer Eliano Marques about Agentic AI and how it can be used for brand protection and security.
By Rick Farnell, CEO The Challenge of Unmanaged Brand Abuse As the volume of online brand abuse continues to escalate in today’s digital landscape, protecting a brand’s intellectual property and reputation has become increasingly difficult. The manual, time-consuming, and inefficient review processes of potential brand abuse contribute to a backlog so overwhelming that many potential […]
Powered by a new 8 billion parameter special-purpose LLM for brand-specific use cases Reduces the time that infringements are live by up to 80% Provides legal evidence for takedowns and recommends optimal path for enforcement of brand misuse instances Protects billions of end customers, transforming the brand protection industry Salt Lake City – September 12, […]
By Jacob Mason, Product Marketing The Ferrari brand released an article detailing how the company is committed to protecting the authenticity of its products. In fact, the brand even launched an ‘Anti-Counterfeiting Reward Project,’ which encourages their consumers to report fake Ferrari products. With help from this initiative, in 2023 alone, Ferrari reported that it […]