By Shaun Shannon, Centers of Excellence Lead | Paid Ads In today’s digital landscape, paid advertisements are a powerful tool for businesses to reach their target audience, boost conversions, and maximize ROI. However, the misuse of trademarks and brand identity in these ads by bad actors using tactics like ad hijacking and trademark infringement can […]
By Jacob Mason, Product Marketing In today’s digital universe, protecting your brand against the growing number of online infringements is more challenging and crucial than ever. At Tracer, we understand that balancing speed and accuracy is critical to addressing the complexities and challenges businesses face in maintaining their brand’s integrity. That’s why we’ve integrated cutting-edge […]
Are you maximizing your brand protection budget? If your current brand protection solution is hours-based, then you’re not. Traditional, hours-based brand protection solutions mean you are paying for inefficiencies and outcomes that are often unclear and inconsistent. At Tracer, we are the only brand protection solution provider to offer outcome-driven brand protection, ensuring you only […]
By Mike Monzon, SVP of Marketing In the ever-evolving digital landscape, brands face constant brand abuse from bad actors orchestrating intricate abuse networks related to impersonation, fake ads, and many other forms of online fraud. Traditional methods of identifying and mitigating online brand abuse often fall short due to the sophisticated tactics employed by malicious […]
Sun World, a prominent fruit genetics and licensing company, embarked on a strategic partnership with Tracer to safeguard its AUTUMNCRISP® brand. Recognizing the significant resources invested in marketing this trademark, Sun World aimed to ensure its protection across various digital platforms. Tracer’s role and technology in this partnership have been pivotal, focusing on monitoring the […]
The ICANN 80 meeting in Kigali, Rwanda is upon us, and WHOIS data access issues continue to be of significant concern for businesses and other stakeholders. According to our most recent report, Tracer has submitted 1407 WHOIS requests during the time period of January-May 2024. Of those 1407 requests, 51 were compliant (4%), 420 did not […]
By Connor Griffith, Sr. Manager – Enforcements Today, businesses are increasingly expanding beyond national boundaries, making the safeguarding of a brand’s intellectual property rights a worldwide pursuit. Cross-border disputes and jurisdictional challenges are more common, prompting innovative approaches for effective IP management and enforcement. The rise of global agreements and treaties like the Hague Agreement […]
By Colby Hall, Director of Tracer Experience – Tracer Centers of Excellence In today’s dynamic market, brand protection is crucial not just as adefensive measure, but as a strategic tool to maintain market dominanceand customer trust. However, a prevalent misconception persists thatemulating large-scale operations means covering every possible threat —which isn’t always the most efficient […]
By Kara Holland, Social Media Lead – Tracer’s Centers of Excellence In the vast and ever-evolving landscape of social media, safeguarding your brand’s integrity and reputation is essential. With the rise of online brand abuse, businesses face growing challenges like social media impersonation, employee impersonation, and executive impersonation, maintaining a strong and secure online presence […]
Alan Spencer, Will Fleury, Mike Monzon, Judi Archbold, Taryn Grinsteiner (Photo: Business Wire) Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in preserving enterprise brand equity, loyalty and customer trust Salt Lake City – April 22, 2024 – Tracer, the AI leader in online brand protection, today […]