The End of Reactive Brand Protection The spirits industry is no longer just fighting fakes; it is fighting sophisticated digital syndicates. Fraudsters today are elite operators, leveraging paid search, social engineering, and sprawling marketplace networks to siphon billions in revenue. They don’t just infringe on trademarks, they hijack brand legacies. For the world’s leading spirits […]
The Perimeter is Gone In today’s hyper-connected world, the scope of digital threats has expanded far beyond the corporate firewall. Bad actors are no longer just breaching your network; they are exploiting your brand’s reputation and presence across the entire digital universe to target your customers, employees, and revenue streams. This is why traditional cybersecurity, […]
Having digital Brand Protection is important for three core reasons: Brands and the people who manage them, from the C-Suite to Legal to Marketing Departments, need real-time data and actionable insights to effectively execute their jobs. Protecting your reputation and intellectual property assets, making tactical decisions, and seizing growth opportunities all require data for strategy […]
The integrity of the Food & Beverage (F&B) supply chain is paramount. For legal and IP professionals, navigating the increasing digital landscape means confronting sophisticated trademark fraud and dangerous consumable counterfeits. As F&B companies expand their global digital footprint, they become prime targets for bad actors who misuse trademarks, logos, and product likenesses on unauthorized […]
The High-Stakes World of Gaming IP Today, the video game industry is a prominent component of the global entertainment & media sector, generating revenues in the hundreds of billions. With this explosive growth, it is critical that gaming companies protect the value of the brands they are working to build. For legal teams and IP […]
In today’s digital economy, brand protection is often an afterthought that is underfunded, undervalued, and misunderstood. But the risks brands face are only growing. From counterfeits and impersonation to domain squatting and ad fraud, bad actors are creating noise and confusion across every digital channel. And while these threats have clear financial and reputational consequences, […]
The internet has revolutionized the way we connect with people, including our favorite athletes and celebrities. But with this increased access comes a dark side: the rise of sophisticated scams like catfishing and impersonation. This is a particularly pressing issue in the world of professional sports, and nowhere is it more apparent than in the […]
Tracer AI has announced the launch of Tracer Protect for ChatGPT, a first-of-its-kind solution designed to help brands proactively identify and mitigate threats emerging from generative AI environments. As the use of AI chatbots like ChatGPT continues to grow, so do the risks of brand abuse, from misinformation and executive impersonation to counterfeit product recommendations […]
● CEO Rick Farnell lauded for significant positive influence in the AI industry ● Tracer’s agentic AI platform recognized for outstanding domain-specific AI brand protection technology with outcome-based pricing Salt Lake City – February 18, 2025 – Tracer, the leader in AI-powered online brand protection, today announced it was named a winner of two SiliconANGLE […]
At Tracer, we help fast-growing brands protect their online customers from growing scams online. As companies scale rapidly and expand their online presence, they become prime targets for bad actors who misuse their trademarks on websites and social media to mislead consumers, damage brand reputation, or siphon traffic. This is where Tracer comes in. Tracer’s […]