Blog Brand Protection

Sun World Partners with Tracer to Protect AUTUMNCRISP® Brand

Sun World, a prominent fruit genetics and licensing company, embarked on a strategic partnership with Tracer to safeguard its AUTUMNCRISP® brand. Recognizing the significant resources invested in marketing this trademark, Sun World aimed to ensure its protection across various digital platforms. Tracer’s role and technology in this partnership have been pivotal, focusing on monitoring the […]


ICANN 80: WHOIS Update

The ICANN 80 meeting in Kigali, Rwanda is upon us, and WHOIS data access issues continue to be of significant concern for businesses and other stakeholders. According to our most recent report, Tracer has submitted 1407 WHOIS requests during the time period of January-May 2024. Of those 1407 requests, 51 were compliant (4%), 420 did not […]

Brand Protection
IP protection

Navigating Global IP Challenges and Transformation

By Connor Griffith, Sr. Manager – Enforcements Today, businesses are increasingly expanding beyond national boundaries, making the safeguarding of a brand’s intellectual property rights a worldwide pursuit. Cross-border disputes and jurisdictional challenges are more common, prompting innovative approaches for effective IP management and enforcement. The rise of global agreements and treaties like the Hague Agreement […]

Blog Brand Protection
precision in brand protection

Precision in Brand Protection: The Value of Strategic Focus

By Colby Hall, Director of Tracer Experience – Tracer Centers of Excellence In today’s dynamic market, brand protection is crucial not just as adefensive measure, but as a strategic tool to maintain market dominanceand customer trust. However, a prevalent misconception persists thatemulating large-scale operations means covering every possible threat —which isn’t always the most efficient […]

Blog Brand Protection Social Media

Brand Authenticity: Why Brands Need Verified Social Media Profiles

By Kara Holland, Social Media Lead – Tracer’s Centers of Excellence In the vast and ever-evolving landscape of social media, safeguarding your brand’s integrity and reputation is essential. With the rise of online brand abuse, businesses face growing challenges like social media impersonation, employee impersonation, and executive impersonation, maintaining a strong and secure online presence […]

Press Release
tracer leadership

Tracer Fortifies Leadership Team as Demand for Brand Protection and Cybersecurity Measures Skyrockets

Alan Spencer, Will Fleury, Mike Monzon, Judi Archbold, Taryn Grinsteiner (Photo: Business Wire) Industry experts position company to combat brand abuse with AI for unprecedented speed, efficiency and accuracy in preserving enterprise brand equity, loyalty and customer trust Salt Lake City – April 22, 2024 – Tracer, the AI leader in online brand protection, today […]

Blog Brand Protection
Charlie Abrahams Brand Protection Review 2024

The Future of Brand Protection is Here

2024 Review of the Online Brand Protection Market Summary Charlie Abrahams, a respected brand protection expert, released his 2024 Review of the Online Brand Protection Market. As a seasoned professional, he offers an authoritative perspective on Brand Protection, AI, and market trends. Abrahams highlights the struggle of legacy vendors to innovate and offer true innovative […]

Domains WHOIS

ICANN 79: WHOIS Update

The ICANN 79 meeting in San Juan, Puerto Rico is upon us, and WHOIS data access issues continue to be of significant concern for businesses and other stakeholders. Background Tracer has consistently submitted WHOIS requests since 2018, by submitting requests directly to registrars and registries on behalf of our clients. These clients request disclosures to […]

Brand Protection Domains
black friday shopping

Black Friday Beware! What You Need To Know About Spending, Shopping and Scams As We Head Into Peak Customer Loyalty Season for Brands

Brands spend months planning their marketing strategy for the winter holiday season. As many marketing teams know, capitalizing on the surge of holiday shopping, especially online, can be highly competitive no matter your industry. Unfortunately, you’re also competing against scammers and counterfeiters, who ramp up their fraudulent efforts during the holidays. As consumer spending reaches […]

Brand Protection
lock and shield over a computer

Secure Our World: The Importance of Cybersecurity 

Introduction to Cybersecurity Awareness Month Cybersecurity Awareness Month is an annual event dedicated to raising awareness about the importance of online security and promoting best practices for protecting your digital brand. In a world where we depend more on technology and the internet than ever before, the need for cybersecurity has become paramount. This blog […]