Brand Protection Social Media
Social media brand protection

How to Protect Your Brand on Social Media & the Digital Privacy of Your Customers

Social media is widely used by more than 4.62 billion people worldwide, making it a popular channel for businesses to interact with their customers. In fact, businesses are investing more than ever in social media. Due to its ever growing popularity, bad actors use these platforms, creating fake social media accounts to impersonate your digital […]

Domains WHOIS
Pie chart of 2022 overall compliance

ICANN 76: WHOIS Update

  2022 WHOIS Disclosure Status Quo As we look back at 2022, we have found that WHOIS data access issues have certainly improved. Tracer has aggregated the 2022 statistics of the WHOIS Requestor System, which are set forth below. These requests were sent on behalf of brand holders citing intellectual property violations.  According to the […]

Press Release
tracer logo, appdetex logo

Brand Protection Leader Appdetex Rebrands to Tracer and Announces Next-generation Tracer Platform to Accelerate Enterprise Brand Success

Appdetex today announced the company’s rebrand to Tracer and launched the next-generation of its flagship Tracer Platform™. The first-of-its-kind SaaS platform leverages human-in-the-loop (HITL) AI and machine learning (ML) to continuously trace, analyze and mitigate brand misuse across global Web2 and Web3 channels.