Introducing Tracer Protect for ChatGPT: Launch of Brand Safety Monitoring in AI Chatbots
Tracer AI has announced the launch of Tracer Protect for ChatGPT, a first-of-its-kind solution designed to help brands proactively identify and mitigate threats emerging from generative AI environments. As the use of AI chatbots like ChatGPT continues to grow, so do the risks of brand abuse, from misinformation and executive impersonation to counterfeit product recommendations and phishing attempts.
Built on Tracer’s proprietary Flora agentic AI platform, Tracer Protect is designed to monitor AI-generated content for mentions of a brand’s name, products, or key personnel—and flag or neutralize threats that could damage brand reputation or mislead consumers.
This launch represents a step toward helping organizations adapt to an evolving threat landscape where traditional brand protection tools often fall short. Tracer’s Human-in-the-Loop AI model also ensures that the technology is both responsive and accurate, blending speed with human oversight.
This release showcases Tracer’s broader vision to extend brand protection into new AI-driven channels, with plans to expand to other platforms like Claude, Gemini, and Perplexity later this year.
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About Tracer
Tracer is revolutionizing the brand protection industry with its advanced AI technology, setting new standards in detecting, reviewing and removing brand abuse with unmatched accuracy, speed and scale. By integrating over a decade’s worth of brand data with dynamically tuned AI and the deep expertise of industry professionals, Tracer has become the chosen solution provider protecting some of the world’s most valuable brands, helping to preserve their intellectual property and brand integrity to amplify customer trust, loyalty and satisfaction. Tracer offers a comprehensive suite of solutions to address a wide array of brand abuses, such as cybersquatting, fraud, phishing, impersonation and counterfeiting, ensuring intellectual property and business interests are protected across the digital universe.
