Episode 13: Protecting Brands and IP in the U.S.-China Trade War

The escalating US-China trade tensions aren’t just reshaping global commerce—they’re fundamentally altering the brand protection landscape. In this episode of Tracer Talks, CEO Rick Farnell and Customer Success Manager Lilla Berdi deliver actionable insights that every brand protection professional needs to understand.

Why This Matters Now:
With China potentially reducing IP enforcement as retaliation and counterfeit operations scaling through AI, proactive protection has never been more critical. Lilla’s expertise in marketplace dynamics, combined with Rick’s strategic vision, provides the roadmap you need to stay ahead of these evolving threats.

Watch this episode to understand how trade tensions will impact your enforcement strategies and discover the protective measures that separate prepared brands from vulnerable ones.

Don’t let the changing geopolitical landscape catch your brand protection program off guard—watch now.