VIDEO Tracer Talks: The Biggest Threats to Brands Today In Episode 3 of the Tracer Talks series, our CEO, Rick Farnell, and special guest Marc Trachtenberg, Chair of Internet, Domain Name, eCommerce and Social Media Practice at Greenberg Traurig, LLP, discuss: The biggest threats facing brands today The increasing prevalence of multi-vector schemes, including Voiceover […]
VIDEO Tracer Talks: The Future of Counterfeiting Part 2 WATCH NOW In Episode 2 Part 2 of the Tracer Talks series, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into: How AI will impact the future of brand protection and marketing How GenAI […]
VIDEO Tracer Talks: The Future of Counterfeiting Part 1 WATCH NOW In our second episode of Tracer Talks, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into: How scams originate from social media advertising and what brands can do to protect themselves The […]
VIDEO Tracer Talks: Growers and Producers WATCH NOW In our first episode of Tracer Talks, our CEO, Rick Farnell, and special guest Mark Leonard, General Counsel at Sunsweet Growers, delve into: Insights on constructing a comprehensive brand protection strategy from the ground up The individual role of intelligent data The transformative influence of AI on […]