Tracer Talks

Tracer Talks Episode 11: Enforcement Excellence in the Digital Age

VIDEO Tracer Talks: Enforcement Excellence in the Digital Age In this episode of Tracer Talk, Connor Griffith, Senior Manager of Global Enforcement, discusses the evolving landscape of brand protection in the digital age. He shares insights on best practices for enforcement, the importance of compliance, and the challenges posed by free speech and fair use. […]

Tracer Talks

Tracer Talks Episode 10: Elevating Your Brand Protection Strategy

VIDEO Tracer Talks: Elevating Your Brand Protection Strategy In this episode of Tracer Talks, James Kryskowiak, Brand Protection Manager at Church and Dwight, shares his journey into brand protection, discussing innovative strategies, the importance of measuring success, and the challenges faced in the industry. He emphasizes the need for a strong intellectual property portfolio and […]

Tracer Talks

Tracer Talks Episode 9: Using AI to Protect Consumers From Counterfeit Toys

VIDEO Tracer Talks: Using AI to Protect Consumers From Counterfeit Toys Join Tracer CEO, Rick Farnell and Customer Success Managers, Matt Dean and Ben Arnzen as they delve into the transformative power of AI in shielding consumers from counterfeit toys. Discover innovative brand protection strategies, the role of cutting-edge technology, and the impressive ROI for […]

Tracer Talks

Tracer Talks Episode 7: Maximizing Value Through Strategic Focus

VIDEO Tracer Talks: Maximizing Value Through Strategic Focus In this episode of Tracer Talk, Rick interviews Colby Hall, Director of Tracer Experience, discussing the importance of maximizing value through strategic focus in brand protection. Colby shares insights on the Tracer Experience methodology, emphasizing the significance of onboarding, the role of innovative technologies like computer vision, […]

Tracer Talks

Tracer Talks Episode 6: Setting New Standards in Platform Partnerships

VIDEO Tracer Talks: Setting New Standards in Platform Partnerships In this Tracer Talk, Nancy Merritt, VP Brand Protection Centers of Excellence, discusses the importance of partnerships and centers of excellence in advancing brand protection. She emphasizes the dynamic nature of partnerships and the need for constant communication and collaboration with platforms. Nancy also highlights the […]

Tracer Talks

Tracer Talks Episode 5: Fighting Cybercrime in the Luxury Goods Market

VIDEO Tracer Talks: Fighting Cybercrime in the Luxury Goods Market In this episode, Angelo Mazza discusses the challenges and trends in brand protection in the luxury goods market. He highlights the increasing sophistication of counterfeiters and the changing attitudes towards counterfeit products. The role of AI in brand protection is also explored, with both the […]

Tracer Talks

Tracer Talks Episode 4: Collaborating to Combat Counterfeiting

VIDEO Tracer Talks: Collaborating to Combat Counterfeiting In this episode of Tracer Talks, Maral Behnam-Garcia and Julian Dudouit from eBay discuss their roles in brand protection and combating counterfeits. They emphasize the critical importance of collaboration among platforms, brand owners, and technology providers to effectively tackle counterfeiting. Watch now to learn more about:  Trends in […]

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