VIDEO Tracer Talks: Maximizing Value Through Strategic Focus In this episode of Tracer Talk, Rick interviews Colby Hall, Director of Tracer Experience, discussing the importance of maximizing value through strategic focus in brand protection. Colby shares insights on the Tracer Experience methodology, emphasizing the significance of onboarding, the role of innovative technologies like computer vision, […]
VIDEO Tracer Talks: Setting New Standards in Platform Partnerships In this Tracer Talk, Nancy Merritt, VP Brand Protection Centers of Excellence, discusses the importance of partnerships and centers of excellence in advancing brand protection. She emphasizes the dynamic nature of partnerships and the need for constant communication and collaboration with platforms. Nancy also highlights the […]
VIDEO Tracer Talks: Fighting Cybercrime in the Luxury Goods Market In this episode, Angelo Mazza discusses the challenges and trends in brand protection in the luxury goods market. He highlights the increasing sophistication of counterfeiters and the changing attitudes towards counterfeit products. The role of AI in brand protection is also explored, with both the […]
VIDEO Tracer Talks: Collaborating to Combat Counterfeiting In this episode of Tracer Talks, Maral Behnam-Garcia and Julian Dudouit from eBay discuss their roles in brand protection and combating counterfeits. They emphasize the critical importance of collaboration among platforms, brand owners, and technology providers to effectively tackle counterfeiting. Watch now to learn more about: Trends in […]
Tracer Talks Episode 3: The Biggest Threat to Brands Today
VIDEO Tracer Talks: The Future of Counterfeiting Part 2 WATCH NOW In Episode 2 Part 2 of the Tracer Talks series, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into: How AI will impact the future of brand protection and marketing How GenAI […]
VIDEO Tracer Talks: The Future of Counterfeiting Part 1 WATCH NOW In our second episode of Tracer Talks, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into: How scams originate from social media advertising and what brands can do to protect themselves The […]
VIDEO Tracer Talks: Growers and Producers WATCH NOW In our first episode of Tracer Talks, our CEO, Rick Farnell, and special guest Mark Leonard, General Counsel at Sunsweet Growers, delve into: Insights on constructing a comprehensive brand protection strategy from the ground up The individual role of intelligent data The transformative influence of AI on […]