VIDEO Tracer Talks: Enforcement Excellence in the Digital Age In this episode of Tracer Talk, Connor Griffith, Senior Manager of Global Enforcement, discusses the evolving landscape of brand protection in the digital age. He shares insights on best practices for enforcement, the importance of compliance, and the challenges posed by free speech and fair use. […]

VIDEO Tracer Talks: Elevating Your Brand Protection Strategy In this episode of Tracer Talks, James Kryskowiak, Brand Protection Manager at Church and Dwight, shares his journey into brand protection, discussing innovative strategies, the importance of measuring success, and the challenges faced in the industry. He emphasizes the need for a strong intellectual property portfolio and […]

VIDEO Tracer Talks: Using AI to Protect Consumers From Counterfeit Toys Join Tracer CEO, Rick Farnell and Customer Success Managers, Matt Dean and Ben Arnzen as they delve into the transformative power of AI in shielding consumers from counterfeit toys. Discover innovative brand protection strategies, the role of cutting-edge technology, and the impressive ROI for […]

VIDEO Tracer Talks: Delivering Authenticity with AI In this episode of Tracer Talks, Rick interviews Jennie Burger, Senior IP Manager at Instacart. They discuss the importance of speed in brand protection, the impact of growth and AI in Instacart’s brand protection strategy.  Click here to watch more Tracer Talks episodes.    https://youtu.be/MpvsUCB-U2o

VIDEO Tracer Talks: Maximizing Value Through Strategic Focus In this episode of Tracer Talk, Rick interviews Colby Hall, Director of Tracer Experience, discussing the importance of maximizing value through strategic focus in brand protection. Colby shares insights on the Tracer Experience methodology, emphasizing the significance of onboarding, the role of innovative technologies like computer vision, […]

VIDEO Tracer Talks: Setting New Standards in Platform Partnerships In this Tracer Talk, Nancy Merritt, VP Brand Protection Centers of Excellence, discusses the importance of partnerships and centers of excellence in advancing brand protection. She emphasizes the dynamic nature of partnerships and the need for constant communication and collaboration with platforms. Nancy also highlights the […]

VIDEO Tracer Talks: Fighting Cybercrime in the Luxury Goods Market In this episode, Angelo Mazza discusses the challenges and trends in brand protection in the luxury goods market. He highlights the increasing sophistication of counterfeiters and the changing attitudes towards counterfeit products. The role of AI in brand protection is also explored, with both the […]

VIDEO Tracer Talks: Collaborating to Combat Counterfeiting In this episode of Tracer Talks, Maral Behnam-Garcia and Julian Dudouit from eBay discuss their roles in brand protection and combating counterfeits. They emphasize the critical importance of collaboration among platforms, brand owners, and technology providers to effectively tackle counterfeiting. Watch now to learn more about:  Trends in […]

Tracer Talks Episode 3: The Biggest Threat to Brands Today

VIDEO Tracer Talks: The Future of Counterfeiting Part 2 WATCH NOW In Episode 2 Part 2 of the Tracer Talks series, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into: How AI will impact the future of brand protection and marketing How GenAI […]