VIDEO Tracer Talks: Collaborating to Combat Counterfeiting In this episode of Tracer Talks, Maral Behnam-Garcia and Julian Dudouit from eBay discuss their roles in brand protection and combating counterfeits. They emphasize the critical importance of collaboration among platforms, brand owners, and technology providers to effectively tackle counterfeiting. Watch now to learn more about:  Trends in […]

Tracer Talks Episode 3: The Biggest Threat to Brands Today

VIDEO Tracer Talks: The Future of Counterfeiting Part 2 WATCH NOW In Episode 2 Part 2 of the Tracer Talks series, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into: How AI will impact the future of brand protection and marketing How GenAI […]

VIDEO Tracer Talks: The Future of Counterfeiting Part 1 WATCH NOW In our second episode of Tracer Talks, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into: How scams originate from social media advertising and what brands can do to protect themselves The […]

VIDEO Tracer Talks: Growers and Producers WATCH NOW In our first episode of Tracer Talks, our CEO, Rick Farnell, and special guest Mark Leonard, General Counsel at Sunsweet Growers, delve into: Insights on constructing a comprehensive brand protection strategy from the ground up The individual role of intelligent data The transformative influence of AI on […]