Tracer Talks

Tracer Talks Episode 2: The Future of Counterfeiting Part 1


Tracer Talks: The Future of Counterfeiting Part 1


In our second episode of Tracer Talks, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into:

  • How scams originate from social media advertising and what brands can do to protect themselves

  • The importance of protecting your brand from GenAI threats

  • How brands can maximize ROI on brand protection investments

Watch now to get insight into what he sees as the biggest threats facing brands today.

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Tracer Team