Tracer Talks: The Future of Counterfeiting Part 1
In our second episode of Tracer Talks, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into:
How scams originate from social media advertising and what brands can do to protect themselves
The importance of protecting your brand from GenAI threats
How brands can maximize ROI on brand protection investments
Watch now to get insight into what he sees as the biggest threats facing brands today.