Tracer Talks

Tracer Talks Episode 2: The Future of Counterfeiting Part 2


Tracer Talks: The Future of Counterfeiting Part 2


In Episode 2 Part 2 of the Tracer Talks series, our CEO, Rick Farnell, and special guest Jay Kennedy Global Lead: External Relations, Brand Protection / Anti-Counterfeiting at Amazon, delve into:

  • How AI will impact the future of brand protection and marketing

  • How GenAI and hyper-personalization will disrupt traditional advertising

  • What brands can do to use AI for good to combat new threats from bad actors using AI across social media and online platforms

Watch now to get insight into the impact of AI on brand protection in the future.

In case you missed it: Click here to watch Part 1

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Tracer Team