In our first episode of Tracer Talks, our CEO, Rick Farnell, and special guest Mark Leonard, General Counsel at Sunsweet Growers, delve into:

• Insights on constructing a comprehensive brand protection strategy from the ground up

• The individual role of intelligent data

• The transformative influence of AI on the brand protection industry

• Expert guidance for online consumers in their purchasing decisions

Watch now to get tips on how he protects and grows his brand in the demanding CPG space and what he sees as the biggest threats facing consumer brands today.