VIDEO

In this Tracer Talk, Nancy Merritt, VP Brand Protection Centers of Excellence, discusses the importance of partnerships and centers of excellence in advancing brand protection. She emphasizes the dynamic nature of partnerships and the need for constant communication and collaboration with platforms. Nancy also highlights the cultural differences in brand protection practices in different regions, particularly in APAC. The conversation then shifts to the concept of Brand Protection Centers of Excellence, which brings together experts in specific areas to drive innovation and inform product development.