In today’s digital age, banks must have proactive measures in place when it comes to protecting their customers and the brand. Not only must banks contend with the ever-present threat of phishing and scams, but they must also stay ahead of new and emerging tactics of disinformation and impersonation attempts across emerging digital […]
When it comes to a brand protection strategy, companies need to be innovative to secure the budget they need. We spoke with Mark Leonard, General Counsel, Sunsweet Growers, to hear how he creatively cross-collaborated on budget allocation to secure the funds necessary to effectively safeguard the brand. From sharing costs with Marketing to turning […]
A one-of-a-kind externship – RISE In June 2023, four (4) local Idaho tech companies joined forces to host a cohort of high-performing Idaho high school students in a one-of-a-kind externship program called RISE. The mission of RISE is two-fold. First, to teach students about the inner workings of a company to better help them […]
What is the INFORM Consumers Act? In today’s increasingly digital world, consumers face many challenges regarding online shopping, and brands face multiple challenges when protecting their intellectual property. From deceptive advertising to counterfeit products, it can be difficult for consumers to make informed choices and trust the information they encounter online. Recognizing these concerns, […]
The ICANN 77 meeting in Washington, D.C. is upon us, and WHOIS data access issues continue to be of significant concern for businesses and other stakeholders. According to our most recent report, Tracer has submitted 1597 WHOIS requests during the time period January-April 2023. Of those 1597 requests, 549 were compliant (34%), 424 did not […]
Impersonation is a growing problem for businesses, especially those with an online presence. It can cause confusion for customers, damage your reputation, and even lead to legal trouble. Here are some tips to help protect your brand from impersonation. What is Brand Impersonation? Brand impersonation is when someone creates a fake account or website that […]
Intellectual property infringement and brand abuse are constant challenges for businesses and brands. Effective brand protection strategies help companies defend their brand’s reputation, customers, and revenue by preventing brand abuse. What is Brand Protection? Brand protection is the process of defending a brand’s intellectual property against abuse and infringement, such as counterfeiting, copyright piracy, patent […]
Today, our lives are surrounded by images. Our digital world is made up of trillions of images — searching, browsing, shopping – making brand protection that much harder. Enter image recognition. A subcategory of computer vision, image recognition software identifies and categorizes image data to detect regularities. This detection is fueled by AI algorithms that […]
In recent years, social commerce has emerged as a new way for businesses to connect with customers and drive sales. Social commerce refers to the use of social media platforms, such as Facebook, Instagram, and Twitter, to sell products or services directly to consumers. Although, while it has the potential to reach a new audience […]
Social media is widely used by more than 4.62 billion people worldwide, making it a popular channel for businesses to interact with their customers. In fact, businesses are investing more than ever in social media. Due to its ever growing popularity, bad actors use these platforms, creating fake social media accounts to impersonate your digital […]