Brand Protection
digital risk protection from fraud

How to Protect Your Brand Against the Top Fraud Trends

Just as your business must adapt to changing market conditions, consumer behavior, and technological innovation, it is becoming increasingly important for businesses to be quick to pivot their brand protection and digital risk protection strategies as the realm of potential threats expands. As technology advances, so do the tactics of fraudsters, posing intricate challenges for […]

Brand Protection
nft marketplace

Thinking Outside the Budget Box: Ways to Secure Funding for Brand Protection

  When it comes to a brand protection strategy, companies need to be innovative to secure the budget they need. We spoke with Mark Leonard, General Counsel, Sunsweet Growers, to hear how he creatively cross-collaborated on budget allocation to secure the funds necessary to effectively safeguard the brand. From sharing costs with Marketing to turning […]

Brand Protection
INFORM Consumers Act (Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act)

The INFORM Consumers Act – What it means for the Online Marketplace Ecosystem

What is the INFORM Consumers Act?   In today’s increasingly digital world, consumers face many challenges regarding online shopping, and brands face multiple challenges when protecting their intellectual property. From deceptive advertising to counterfeit products, it can be difficult for consumers to make informed choices and trust the information they encounter online.  Recognizing these concerns, […]

Domains WHOIS
Pie chart of 2023 year to date compliance overall

ICANN 77: WHOIS Update

The ICANN 77 meeting in Washington, D.C. is upon us, and WHOIS data access issues continue to be of significant concern for businesses and other stakeholders. According to our most recent report, Tracer has submitted 1597 WHOIS requests during the time period January-April 2023. Of those 1597 requests, 549 were compliant (34%), 424 did not […]

Brand Protection
online brand protection

The Essential Role of Brand Protection in Your Business

Intellectual property infringement and brand abuse are constant challenges for businesses and brands.  Effective brand protection strategies help companies defend their brand’s reputation, customers, and revenue by preventing brand abuse. What is Brand Protection? Brand protection is the process of defending a brand’s intellectual property against abuse and infringement, such as counterfeiting, copyright piracy, patent […]

Brand Protection
online brand protection

How Image Recognition is Changing Brand Protection

Today, our lives are surrounded by images. Our digital world is made up of trillions of images — searching, browsing, shopping – making brand protection that much harder. Enter image recognition. A subcategory of computer vision, image recognition software identifies and categorizes image data to detect regularities. This detection is fueled by AI algorithms that […]