By Kara Holland, Social Media Lead – Tracer’s Centers of Excellence In the vast and ever-evolving landscape of social media, safeguarding your brand’s integrity and reputation is essential. With the rise of online brand abuse, businesses face growing challenges like social media impersonation, employee impersonation, and executive impersonation, maintaining a strong and secure online presence […]
In recent years, social commerce has emerged as a new way for businesses to connect with customers and drive sales. Social commerce refers to the use of social media platforms, such as Facebook, Instagram, and Twitter, to sell products or services directly to consumers. Although, while it has the potential to reach a new audience […]
Social media is widely used by more than 4.62 billion people worldwide, making it a popular channel for businesses to interact with their customers. In fact, businesses are investing more than ever in social media. Due to its ever growing popularity, bad actors use these platforms, creating fake social media accounts to impersonate your digital […]