Blog Brand Protection

Sun World Partners with Tracer to Protect AUTUMNCRISP® Brand

Sun World, a prominent fruit genetics and licensing company, embarked on a strategic partnership with Tracer to safeguard its AUTUMNCRISP® brand. Recognizing the significant resources invested in marketing this trademark, Sun World aimed to ensure its protection across various digital platforms. Tracer’s role and technology in this partnership have been pivotal, focusing on monitoring the […]

Brand Protection
IP protection

Navigating Global IP Challenges and Transformation

By Connor Griffith, Sr. Manager – Enforcements Today, businesses are increasingly expanding beyond national boundaries, making the safeguarding of a brand’s intellectual property rights a worldwide pursuit. Cross-border disputes and jurisdictional challenges are more common, prompting innovative approaches for effective IP management and enforcement. The rise of global agreements and treaties like the Hague Agreement […]

Blog Brand Protection
precision in brand protection

Precision in Brand Protection: The Value of Strategic Focus

By Colby Hall, Director of Tracer Experience – Tracer Centers of Excellence In today’s dynamic market, brand protection is crucial not just as adefensive measure, but as a strategic tool to maintain market dominanceand customer trust. However, a prevalent misconception persists thatemulating large-scale operations means covering every possible threat —which isn’t always the most efficient […]

Blog Brand Protection Social Media

Brand Authenticity: Why Brands Need Verified Social Media Profiles

By Kara Holland, Social Media Lead – Tracer’s Centers of Excellence In the vast and ever-evolving landscape of social media, safeguarding your brand’s integrity and reputation is essential. With the rise of online brand abuse, businesses face growing challenges like social media impersonation, employee impersonation, and executive impersonation, maintaining a strong and secure online presence […]

Blog Brand Protection
Charlie Abrahams Brand Protection Review 2024

The Future of Brand Protection is Here

2024 Review of the Online Brand Protection Market Summary Charlie Abrahams, a respected brand protection expert, released his 2024 Review of the Online Brand Protection Market. As a seasoned professional, he offers an authoritative perspective on Brand Protection, AI, and market trends. Abrahams highlights the struggle of legacy vendors to innovate and offer true innovative […]

Brand Protection Domains
black friday shopping

Black Friday Beware! What You Need To Know About Spending, Shopping and Scams As We Head Into Peak Customer Loyalty Season for Brands

Brands spend months planning their marketing strategy for the winter holiday season. As many marketing teams know, capitalizing on the surge of holiday shopping, especially online, can be highly competitive no matter your industry. Unfortunately, you’re also competing against scammers and counterfeiters, who ramp up their fraudulent efforts during the holidays. As consumer spending reaches […]

Brand Protection
lock and shield over a computer

Secure Our World: The Importance of Cybersecurity 

Introduction to Cybersecurity Awareness Month Cybersecurity Awareness Month is an annual event dedicated to raising awareness about the importance of online security and promoting best practices for protecting your digital brand. In a world where we depend more on technology and the internet than ever before, the need for cybersecurity has become paramount. This blog […]

Brand Protection Phishing

How to Prevent Phishing and Protect Your Brand’s Reputation

In today’s digital age, the threat of phishing is a looming and ongoing concern for brands of all sizes. Phishing attacks have evolved beyond traditional security solutions, requiring brands to take serious steps toward establishing anti-phishing solutions that can keep up with the relentless fraudsters. In fact, it’s no longer enough to set up internal […]

Brand Protection

Dangerous Counterfeit Products You Should Never Buy

Counterfeit products have thrived in today’s global marketplace, presenting a grave threat to consumer safety and brand reputations. These imitation goods, often produced with subpar materials and a lack of regard for quality and safety, pose significant dangers to the health and well-being of consumers. Counterfeiters create replicas of products of all kinds at an […]

Brand Protection
digital risk protection from fraud

How to Protect Your Brand Against the Top Fraud Trends

Just as your business must adapt to changing market conditions, consumer behavior, and technological innovation, it is becoming increasingly important for businesses to be quick to pivot their brand protection and digital risk protection strategies as the realm of potential threats expands. As technology advances, so do the tactics of fraudsters, posing intricate challenges for […]

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