Blog Brand Protection

Understanding Agentic AI and Its Transformative Impact on Brand Protection

By Rick Farnell, CEO The Challenge of Unmanaged Brand Abuse As the volume of online brand abuse continues to escalate in today’s digital landscape, protecting a brand’s intellectual property and reputation has become increasingly difficult. The manual, time-consuming, and inefficient review processes of potential brand abuse contribute to a backlog so overwhelming that many potential […]

Blog Brand Protection

What Do Ferrari and Tracer Have in Common?

By Jacob Mason, Product Marketing The Ferrari brand released an article detailing how the company is committed to protecting the authenticity of its products. In fact, the brand even launched an ‘Anti-Counterfeiting Reward Project,’ which encourages their consumers to report fake Ferrari products. With help from this initiative, in 2023 alone, Ferrari reported that it […]

Blog Brand Protection

Achieving Precision and Speed in Brand Protection with Tracer’s Human-in-the-Loop AI™

By Jacob Mason, Product Marketing In today’s digital universe, protecting your brand against the growing number of online infringements is more challenging and crucial than ever. At Tracer, we understand that balancing speed and accuracy is critical to addressing the complexities and challenges businesses face in maintaining their brand’s integrity. That’s why we’ve integrated cutting-edge […]

Brand Protection

Pay-per-Result: A Smarter Approach to Brand Protection

Are you maximizing your brand protection budget? If your current brand protection solution is hours-based, then you’re not. Traditional, hours-based brand protection solutions mean you are paying for inefficiencies and outcomes that are often unclear and inconsistent. At Tracer, we are the only brand protection solution provider to offer outcome-driven brand protection, ensuring you only […]

Brand Protection

Unveiling Hidden Brand Abuse: How Tracer Graph & Correlation is Advancing Online Brand Protection

By Mike Monzon, SVP of Marketing In the ever-evolving digital landscape, brands face constant brand abuse from bad actors orchestrating intricate abuse networks related to impersonation, fake ads, and many other forms of online fraud. Traditional methods of identifying and mitigating online brand abuse often fall short due to the sophisticated tactics employed by malicious […]

Blog Brand Protection

Sun World Partners with Tracer to Protect AUTUMNCRISP® Brand

Sun World, a prominent fruit genetics and licensing company, embarked on a strategic partnership with Tracer to safeguard its AUTUMNCRISP® brand. Recognizing the significant resources invested in marketing this trademark, Sun World aimed to ensure its protection across various digital platforms. Tracer’s role and technology in this partnership have been pivotal, focusing on monitoring the […]

Brand Protection
IP protection

Navigating Global IP Challenges and Transformation

By Connor Griffith, Sr. Manager – Enforcements Today, businesses are increasingly expanding beyond national boundaries, making the safeguarding of a brand’s intellectual property rights a worldwide pursuit. Cross-border disputes and jurisdictional challenges are more common, prompting innovative approaches for effective IP management and enforcement. The rise of global agreements and treaties like the Hague Agreement […]

Blog Brand Protection
precision in brand protection

Precision in Brand Protection: The Value of Strategic Focus

By Colby Hall, Director of Tracer Experience – Tracer Centers of Excellence In today’s dynamic market, brand protection is crucial not just as adefensive measure, but as a strategic tool to maintain market dominanceand customer trust. However, a prevalent misconception persists thatemulating large-scale operations means covering every possible threat —which isn’t always the most efficient […]

Blog Brand Protection Social Media

Brand Authenticity: Why Brands Need Verified Social Media Profiles

By Kara Holland, Social Media Lead – Tracer’s Centers of Excellence In the vast and ever-evolving landscape of social media, safeguarding your brand’s integrity and reputation is essential. With the rise of online brand abuse, businesses face growing challenges like social media impersonation, employee impersonation, and executive impersonation, maintaining a strong and secure online presence […]