What is the INFORM Consumers Act?   In today’s increasingly digital world, consumers face many challenges regarding online shopping, and brands face multiple challenges when protecting their intellectual property. From deceptive advertising to counterfeit products, it can be difficult for consumers to make informed choices and trust the information they encounter online.  Recognizing these concerns, […]

Impersonation is a growing problem for businesses, especially those with an online presence. It can cause confusion for customers, damage your reputation, and even lead to legal trouble. Here are some tips to help protect your brand from impersonation. What is Brand Impersonation?  Brand impersonation is when someone creates a fake account or website that […]

Intellectual property infringement and brand abuse are constant challenges for businesses and brands.  Effective brand protection strategies help companies defend their brand’s reputation, customers, and revenue by preventing brand abuse. What is Brand Protection? Brand protection is the process of defending a brand’s intellectual property against abuse and infringement, such as counterfeiting, copyright piracy, patent […]

Today, our lives are surrounded by images. Our digital world is made up of trillions of images — searching, browsing, shopping – making brand protection that much harder. Enter image recognition. A subcategory of computer vision, image recognition software identifies and categorizes image data to detect regularities. This detection is fueled by AI algorithms that […]