The integrity of the Food & Beverage (F&B) supply chain is paramount. For legal and IP professionals, navigating the increasing digital landscape means confronting sophisticated trademark fraud and dangerous consumable counterfeits. As F&B companies expand their global digital footprint, they become prime targets for bad actors who misuse trademarks, logos, and product likenesses on unauthorized […]
The High-Stakes World of Gaming IP Today, the video game industry is a prominent component of the global entertainment & media sector, generating revenues in the hundreds of billions. With this explosive growth, it is critical that gaming companies protect the value of the brands they are working to build. For legal teams and IP […]
In today’s digital economy, brand protection is often an afterthought that is underfunded, undervalued, and misunderstood. But the risks brands face are only growing. From counterfeits and impersonation to domain squatting and ad fraud, bad actors are creating noise and confusion across every digital channel. And while these threats have clear financial and reputational consequences, […]
At Tracer, we help fast-growing brands protect their online customers from growing scams online. As companies scale rapidly and expand their online presence, they become prime targets for bad actors who misuse their trademarks on websites and social media to mislead consumers, damage brand reputation, or siphon traffic. This is where Tracer comes in. Tracer’s […]
By Rick Farnell, CEO The Challenge of Unmanaged Brand Abuse As the volume of online brand abuse continues to escalate in today’s digital landscape, protecting a brand’s intellectual property and reputation has become increasingly difficult. The manual, time-consuming, and inefficient review processes of potential brand abuse contribute to a backlog so overwhelming that many potential […]
By Jacob Mason, Product Marketing The Ferrari brand released an article detailing how the company is committed to protecting the authenticity of its products. In fact, the brand even launched an ‘Anti-Counterfeiting Reward Project,’ which encourages their consumers to report fake Ferrari products. With help from this initiative, in 2023 alone, Ferrari reported that it […]
By Shaun Shannon, Centers of Excellence Lead | Paid Ads In today’s digital landscape, paid advertisements are a powerful tool for businesses to reach their target audience, boost conversions, and maximize ROI. However, the misuse of trademarks and brand identity in these ads by bad actors using tactics like ad hijacking and trademark infringement can […]
By Jacob Mason, Product Marketing In today’s digital universe, protecting your brand against the growing number of online infringements is more challenging and crucial than ever. At Tracer, we understand that balancing speed and accuracy is critical to addressing the complexities and challenges businesses face in maintaining their brand’s integrity. That’s why we’ve integrated cutting-edge […]
Are you maximizing your brand protection budget? If your current brand protection solution is hours-based, then you’re not. Traditional, hours-based brand protection solutions mean you are paying for inefficiencies and outcomes that are often unclear and inconsistent. At Tracer, we are the only brand protection solution provider to offer outcome-driven brand protection, ensuring you only […]
By Mike Monzon, SVP of Marketing In the ever-evolving digital landscape, brands face constant brand abuse from bad actors orchestrating intricate abuse networks related to impersonation, fake ads, and many other forms of online fraud. Traditional methods of identifying and mitigating online brand abuse often fall short due to the sophisticated tactics employed by malicious […]