What Do Ferrari and Tracer Have in Common?
By Jacob Mason, Product Marketing
The Ferrari brand released an article detailing how the company is committed to protecting the authenticity of its products. In fact, the brand even launched an ‘Anti-Counterfeiting Reward Project,’ which encourages their consumers to report fake Ferrari products. With help from this initiative, in 2023 alone, Ferrari reported that it removed over 400,000 counterfeit products from clothing to watches and even a few cars. This approach reflects Ferrari’s dedication to protecting its brand and ensuring its products’ authenticity.
In today’s digital landscape, the rise in popularity of a brand can be both a blessing and a curse. On one hand, it signifies success and consumer trust; on the other, it attracts counterfeiters eager to exploit and profit from the brand’s equity. So what do Ferrari and Tracer have in common? We are both on a mission to fight fakes and counterfeits, driven by our shared appreciation for speed, precision, and the relentless pursuit of excellence.
Ferrari’s ongoing battle against counterfeiters mirrors our mission at Tracer. Ferrari’s efforts to remove and destroy fakes highlight the importance of vigilance and proactive measures in brand protection. The Anti-Counterfeiting Reward Project is a commendable initiative, reflecting Ferrari’s commitment to engaging its community in this fight.
“It’s great to see one of the most iconic European brands putting a great emphasis on protecting their loyal customers from counterfeiters, and helping the industry as a whole address this growing issue. Since we entered the European market a number of years ago, we have had the privilege to help countless businesses better understand the importance of and need to protect their customers and their brand more generally. As a European this brings me great pride.” Alan Spencer, CTO, Tracer.
At Tracer, we support such initiatives by providing advanced tools for identifying and removing counterfeit products online. Our brand protection solutions empower brands to take decisive action against counterfeiters, ensuring that only authentic products reach consumers preserving the brand’s legacy and value. As one of the leading online brand protection companies, we leverage Human-in-the-Loop AI to ultimately achieve 85% faster takedown of issues like IP infringement, brand abuse, replica products and much more. Drastically reducing the lifecycle of an infringement from the day of detection to enforcement minimizes the total harm–from lost product revenue, customer support strain, lawsuits/legal fees, and crisis communication–caused by unauthorized goods and content.
We offer global brands a comprehensive brand protection platform that traces social media brand protection, domain brand protection, paid advertising brand protection and online marketplace brand protection to safeguard your brand’s integrity. In addition, we are the only brand protection provider that offers outcome-driven pricing, which guarantees that you only pay for relevant results.
Tracer is revolutionizing the brand protection industry with its advanced AI platform, setting new benchmarks in detecting, reviewing, and removing brand abuse with unmatched accuracy, speed, and scale. By leveraging over a decade’s worth of brand data with dynamically tuned Human-in-the-Loop AI and deep expertise of industry professionals, Tracer has become the chosen solution provider for some of the world’s most valuable brands.
