AI chatbots are opening a new frontier for sophisticated digital threats. Malicious actors are leveraging these platforms to carry out phishing attacks, manipulate brands, and execute social engineering schemes that put consumers and brand reputations at risk.
The brand protection industry is evolving to meet these challenges, developing proactive strategies and innovative technologies to detect and stop these threats before they cause harm. This video explores the emerging risks in the digital landscape and highlights how brands can stay protected in an era of AI-driven fraud.