Episode 14: Protecting Millions of Telecom Users from Online Threats

In today’s hyper-digital world, reactive brand protection is no longer enough. Telecom giants like Orange Group, which serves hundreds of millions of customers across 220+ territories, face an unprecedented scale of digital risk, from malware and sophisticated phishing to brand-damaging disinformation.

In this strategic Tracer Talks episode, Rick Farnell (Tracer CEO) and Charlotte Walters (Brand Protection Manager, Orange Group) dive deep into the essential, cutting-edge strategies required for global digital defense:

Combating Evolving Threats: Learn how bad actors are weaponizing AI to create indistinguishable phishing sites and leveraging advanced tactics like Fast Flux to obscure their presence and evade traditional monitoring.

The Social Media Blindspot: Discover why social media has become a major, fast-moving battleground for brand abuse and impersonation, and why a multi-platform strategy is non-negotiable. Strategic Alignment: Understand why cross-functional collaboration between Legal, Marketing, and Security is now critical for maintaining control and protecting a global customer base.

Future-Proofing with AI: Hear how Tracer’s AI-powered platform is helping brands stay ahead, transforming the brand protection mandate from a localized legal function into a unified, globally agile business imperative.

This is a must-watch for any professional looking to evolve their brand protection from a reactive effort into a proactive, data-driven force for business integrity and consumer trust. Watch the full discussion to learn the key pillars of a world-class, multi-territory brand protection strategy.