Impersonation is a growing problem for businesses, especially those with an online presence. It can cause confusion for customers, damage your reputation, and even lead to legal trouble. Here are some tips to help protect your brand from impersonation. What is Brand Impersonation? Brand impersonation is when someone creates a fake account or website that […]
Intellectual property infringement and brand abuse are constant challenges for businesses and brands. Effective brand protection strategies help companies defend their brand’s reputation, customers, and revenue by preventing brand abuse. What is Brand Protection? Brand protection is the process of defending a brand’s intellectual property against abuse and infringement, such as counterfeiting, copyright piracy, patent […]
Today, our lives are surrounded by images. Our digital world is made up of trillions of images — searching, browsing, shopping – making brand protection that much harder. Enter image recognition. A subcategory of computer vision, image recognition software identifies and categorizes image data to detect regularities. This detection is fueled by AI algorithms that […]
In recent years, social commerce has emerged as a new way for businesses to connect with customers and drive sales. Social commerce refers to the use of social media platforms, such as Facebook, Instagram, and Twitter, to sell products or services directly to consumers. Although, while it has the potential to reach a new audience […]
Social media is widely used by more than 4.62 billion people worldwide, making it a popular channel for businesses to interact with their customers. In fact, businesses are investing more than ever in social media. Due to its ever growing popularity, bad actors use these platforms, creating fake social media accounts to impersonate your digital […]
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