Brand Protection Software | Anti-Counterfeit Technology

154M

DETECTIONS

We find what most can't.
186% faster than most platforms.

96%

ENFORCEMENT RATE

API integrations with 11 of the world's top platforms.

47K

IPRS

The world's top valued brands use Tracer Brand Intelligence.

The World's Most Valuable Brands Trust

OUR SUITE OF BRAND PROTECTION PRODUCTS

Brand success starts with a brand protection strategy.

Tracer is a next-generation brand protection solution. It uses Human-in-the-Loop AI and machine learning to dramatically shorten the time from detection to enforcement by intelligently automating the review process and automatically offering an enforcement recommendation.

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TRACER PROTECT

Tracer’s AI brand protection technology and top-tier data scientists find violations on thousands of digital platforms quickly and efficiently, resulting in swift enforcement action.

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TRACER REGISTRAR

As an ICANN-accredited Registrar, Tracer offers both a self-managed and a traditional platform for registering and managing domains. This platform works with both Web2 and Web3 domains.

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MANAGED SERVICES

Brand experts who act as a knowledgeable and flexible extension of your legal and marketing teams.

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Brand Protection Built for Your Business

Finding and taking down brand abuse networks requires a new way of thinking that is fueled by cutting-edge brand protection technology and genuine expertise. Using our powerful TracerAI brand protection software and top-tier data scientists and analysts, Tracer's brand protection solution maximizes our ability to find violations and take enforcement action in the shortest amount of time—from weeks to hours.

0% FASTER TAKEDOWNS

TIME TO LIVE

Infringement lifecycle from the day of detection to enforce compliance.

+182%

REVIEW VOLUME

+182% more review YOY

18x

TIME TO REVIEW

18x faster review time YOY

+30%

TAKEDOWN VOLUME

+30% more takedowns YOY

95% Retention Rate

We're committed to Customer Success, over Service. That's why our retention rate is consistently over 95%.

HUMAN-IN-THE-LOOP AI

Tracer cuts down on review time and effort by learning from abuse patterns and using user-defined rules, automated workflows, adaptive processing, and smart algorithms to find more enforceable detections.

TRACER GRAPH

This patent-pending technology reveals entire brand abuse networks and surfaces the true scope of illicit online campaigns targeting your customers’ brands.

EFFICIENT & ACCURATE ENFORCEMENTS

Tracer’s brand protection solution maximizes our capacity to identify violations and bring about enforcement action in the shortest amount of time.

ACCURATE & FAST DETECTIONS

Our brand protection technology uses human-in-the-loop AI to mimic human intelligence by using machine vision, image recognition, and advanced infringement correlation algorithms to find more enforceable detections with the highest accuracy rate in the industry.

ADVANCED DIGITAL TRACING

Tracer’s powerful brand protection technology uses advanced digital tracing to quickly and efficiently remove infringing listings that other brand protection providers can’t find.

CASE FILE MANAGEMENT

Tracer’s brand protection technology automatically makes digital evidence enforcement files that customers can easily access from our online portal to help with lawsuits and investigations.

ADVANCED IMAGE RECOGNITION

Our advanced image recognition feature uses machine vision to quickly detect trademarks, copyrights, patents, and logos across channels with near-perfect accuracy rates.

DON'T JUST PROTECT YOUR BRAND. MAKE IT RESILIENT.

Let's start our journey together right now.

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MULTI-CHANNEL BRAND PROTECTION COVERAGE

Data inputs feed the Tracer Platform, producing actionable data insights across:

DOMAINS

Tracer gathers critical information about new domains, monitors and scores them for risks, provides real-time visibility into attacker infrastructures, and implements effective enforcement actions for dangerous domains.

SOCIAL MEDIA

Tracer uses machine vision, language processing, and image recognition to quickly find infringing posts, fake social media profiles and pages, and other common types of brand abuse on the most popular global and regional social media platforms.

APP STORES

Tracer uses machine vision, language processing, and image recognition to constantly track, analyze, and stop brand abuse across thousands of app platforms, including all major and third-party app stores.

WEBSITES

Tracer leverages machine vision, language processing, and image recognition to find infringements within website pages, forms, custom scripts, and more.

MARKETPLACES

Tracer monitors over 95% of all online marketplace traffic. Our brand protection solution uses natural language processing, world-class image recognition technology, and risk-clustering algorithms to find unauthorized sellers, gray market sellers, fake products, and partners who don’t follow program terms.

PAID SEARCH AND ADVERTISING

Tracer continuously traces all major search engines and paid advertising platforms to prevent common forms of digital ad fraud.

NFT MARKETPLACES & WEB3 SOCIAL CHANNELS

TRACER BRAND PROTECTION USE CASES

Finding and taking down brand abuse networks requires a new way of thinking that is fueled by cutting-edge brand protection technology and genuine expertise. Using our powerful TracerAI brand protection software and top-tier data scientists and analysts, Tracer’s brand protection solution maximizes our ability to find violations and take enforcement action in the shortest amount of time—from weeks to hours.