2024 Review of the Online Brand Protection Market Summary Charlie Abrahams, a respected brand protection expert, released his 2024 Review of the Online Brand Protection Market. As a seasoned professional, he offers an authoritative perspective on Brand Protection, AI, and market trends. Abrahams highlights the struggle of legacy vendors to innovate and offer true innovative […]
Brands spend months planning their marketing strategy for the winter holiday season. As many marketing teams know, capitalizing on the surge of holiday shopping, especially online, can be highly competitive no matter your industry. Unfortunately, you’re also competing against scammers and counterfeiters, who ramp up their fraudulent efforts during the holidays. As consumer spending reaches […]
Introduction to Cybersecurity Awareness Month Cybersecurity Awareness Month is an annual event dedicated to raising awareness about the importance of online security and promoting best practices for protecting your digital brand. In a world where we depend more on technology and the internet than ever before, the need for cybersecurity has become paramount. This blog […]
In today’s digital age, the threat of phishing is a looming and ongoing concern for brands of all sizes. Phishing attacks have evolved beyond traditional security solutions, requiring brands to take serious steps toward establishing anti-phishing solutions that can keep up with the relentless fraudsters. In fact, it’s no longer enough to set up internal […]
Counterfeit products have thrived in today’s global marketplace, presenting a grave threat to consumer safety and brand reputations. These imitation goods, often produced with subpar materials and a lack of regard for quality and safety, pose significant dangers to the health and well-being of consumers. Counterfeiters create replicas of products of all kinds at an […]
Just as your business must adapt to changing market conditions, consumer behavior, and technological innovation, it is becoming increasingly important for businesses to be quick to pivot their brand protection and digital risk protection strategies as the realm of potential threats expands. As technology advances, so do the tactics of fraudsters, posing intricate challenges for […]
In today’s digital age, banks must have proactive measures in place when it comes to protecting their customers and the brand. Not only must banks contend with the ever-present threat of phishing and scams, but they must also stay ahead of new and emerging tactics of disinformation and impersonation attempts across emerging digital […]
When it comes to a brand protection strategy, companies need to be innovative to secure the budget they need. We spoke with Mark Leonard, General Counsel, Sunsweet Growers, to hear how he creatively cross-collaborated on budget allocation to secure the funds necessary to effectively safeguard the brand. From sharing costs with Marketing to turning […]
A one-of-a-kind externship – RISE In June 2023, four (4) local Idaho tech companies joined forces to host a cohort of high-performing Idaho high school students in a one-of-a-kind externship program called RISE. The mission of RISE is two-fold. First, to teach students about the inner workings of a company to better help them […]
What is the INFORM Consumers Act? In today’s increasingly digital world, consumers face many challenges regarding online shopping, and brands face multiple challenges when protecting their intellectual property. From deceptive advertising to counterfeit products, it can be difficult for consumers to make informed choices and trust the information they encounter online. Recognizing these concerns, […]
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